The intense interest of the participants continues on the second day of the Istanbul Marketing Summit, which opened its doors for the ninth time in its seventh year. On the second day of the 3-day event; Alarko Holding Director of Corporate Communications and Sustainability Canan Egüz Coşkun, Garanti BBVA Payment Systems Deputy General Manager responsible for portfolio management and brand partnerships Pelin Batu, Kagmedia Sports founder Anıl Güler, MediaMarkt Turkey Marketing, E-commerce and Corporate Communications Director Tolga Unvan, Mili Güreşçi Buse Many important names took the stage, including Tosun Çavuşoğlu, National Paralympic swimmer Sümeyye Boyacı and DJ Mahmut Orhan.

Digitalization and artificial intelligence are at the forefront of everyone’s minds

Canan Egüz Coşkun, Director of Corporate Communications and Sustainability of Alarko Holding, speaking at the Istanbul Marketing Summit, said the brand is moving towards a more sustainable and innovative area, in line with developments in its investments. Speaking about future goals, Çoşkun said: “We want to attract more attention with our social projects by further strengthening the motto ‘New Definition of Value’ in 2025. “At the same time, we want to reach third place in the world by expanding our landless agricultural areas in Türkiye and Kazakhstan to 10,000 square meters in the coming period,” he said.

Another name among the speakers who met the participants of the Istanbul Marketing Summit was Pelin Batu, Deputy General Manager responsible for Garanti BBVA Payment Systems Portfolio Management and Brand Partnerships. Pelin Batu said that they have left behind a challenging but innovative year for Garanti BBVA: “Digitalization and speed are among the issues that we have attached importance to since the past. In this context, we wanted to improve the user experience through artificial intelligence solutions on in an innovative way. To discover firsts and do this sustainably, knowledge of the customer is needed. At this point our main motto was “Empathy”.

MediaMarkt Türkiye Marketing, E-commerce and Corporate Communications Director Tolga Unvan and the new face of the brand, DJ Mahmut Orhan, also participated as speakers at the Istanbul Marketing Summit. Tolga Unvan said statements about new brand collaborations and future goals: “We have collaborated with Mahmut Orhan because we believe that both the heartbeat of youth and technology unites us. Thanks to this collaboration, download speeds of our application have tripled. Also from the global team received congratulations for this increase. “We will work together wonderfully in the coming periods,” he said.

Speaking about how compatible they are regarding the brand collaboration, Mahmut Orhan said: “I received comments from people around me about how compatible this work is for the parties. “I am happy that as an individual I was able to adapt quickly and feel that I belong,” he said. Speaking about the changing effect of artificial intelligence on our lives, Orhan said: “In the years since I first started my work, we can now complete projects in a few minutes, thanks to artificial intelligence, that we could prepare by working as a team. for days. At this point, I think this is a tool that will really benefit us. “In the coming period, we will prepare 10 clips, consisting of complementary stories, prepared with artificial intelligence, in the album that I will release,” he said.

“Brands must support athletes on their journey to success”

Kagmedia Sports founder Anıl Güler, national wrestler Buse Tosun Çavuşoğlu and national Paralympic swimmer Sümeyye Boyacı were among the names who took the stage on the second day of the Istanbul Marketing Summit.

Kagmedia Sports founder Anıl Güler, who said in his speech at the Istanbul Marketing Summit that brands should engage in ‘Togetherness Communication’, spoke about the sponsorships that companies make with athletes and the relativity of success. Güler said: ‘Success is a relative concept, here it is not only results-oriented, but also the story of the athlete and the training process must be conveyed to society. At this point it is important that sponsorship supports the athletes’ activities in healthier progress. We see an increase in sponsorship compared to previous years, but this percentage is still not sufficient, especially for individual athletes. Given the successes achieved at the past Olympic Games, we should not forget that the medals come from individual athletes.” he said.

Our national wrestler Buse Tosun Çavuşoğlu, who returned from the Olympic Games with third place, said: “I can say that the best Olympic Games I have participated in so far is the 2024 Olympic Games in Paris, because I returned with a medal. “My goal is to write my name in gold letters in history and return with a gold medal at the Los Angeles Olympics in 2028,” he said Sümeyye Boyacı spoke about her future goals and said: “My favorite Olympic Games will be the Olympic Games where I return with a medal. “One of the things I attach importance to in preparing for my dreams is to return to my country without any desire,” he said.