Windows 11 users who choose to keep a browser other than Edge They know that patience is a limited resource.. With each system update, Microsoft redoubles its efforts to convince—or rather insist—that its browser deserves to be the default. And unfortunately, we’re seeing Redmond go back to their old ways.

As we can read in Windows Latest, Microsoft is already preparing to show persistent notifications again which prompt users to set Edge as their primary browser. As you already know, these notifications, far from being sporadic, appear frequently and support features such as Edge security and superior performance over the competition. And now we know ahead of time, as references to new persuasive tactics, including banners and pop-up messages designed to remind users of Edge’s supposed benefits, have been spotted in development builds.

This insistence is not new. Microsoft has used dubious tactics to promote Edge in the pastsuch as making it difficult to configure alternative browsers in Windows 11 or showing discouraging messages when trying to download Chrome or Firefox. In some cases, after a system update, Edge opened automatically and imported data from other browsers without the user’s consent. These strategies have not only drawn criticism for being invasive, but also fueled a debate about respecting privacy and the user’s freedom of choice.

For those who prefer to keep calm and navigate without interruption, There are ways to disable these notifications. An advanced option is to edit the Windows registry and set the “DefaultBrowserSettingEnabled” key to 0, which blocks Edge’s requests to set itself as the default browser. However, this procedure involves risks if not done correctly, so it is only recommended for users with experience in system configuration.

The constant insistence has led many users to express their displeasure, as I’ve said here, from my personal perspective, although Microsoft has been working on improving Edge, Its aggressive promotion will eventually overshadow the browser’s strengths. Instead of attracting users with innovation, these tactics end up alienating those who might consider giving it a try.

It’s true that Edge has its own merits. Benchmarks have shown it to be competitive in speed, compatibility and advanced features such as power saving mode or integrated PDF editing tools. However, too much insistence causes these properties to give way to criticism of their promotional methods.

Eventually,The quality of the product should be enough to convince the user. Freedom of choice is a fundamental pillar, especially in something as personal as a web browser. Perhaps if Microsoft had let Edge speak for itself, it could have won more users on its own merits, rather than alienating potential suitors with tactics that many find disruptive.