Sony, By increasing its stake in Kadokawa of the company largest shareholder reaches its position. Through the strategic capital and partnership alliance between the two companies, Sony will expand Kadokawa’s potential to use and distribute its intellectual property rights in various media projects around the world.

Sonyalready had shares in Kadokawa, but increased his shares and became 10 percent of the company. Kadokawa’s games and anime works will now have a wider global distribution network. The companies will collaborate on anime production and expand their global distribution network by adapting Kadokawa’s intellectual properties into live-action films and TV series.

Kadokawa and Sony’s partnership

Collaboration of two companieswill not only maximize the value of IP globally, but also increase the opportunities to discover new creators and realize media mixes of IPs. Sony in Kadokawa for 50 billion yen Bought 12,054,100 new shares. Tencent owns 6.86 percent of the shares.

Kadokawa CEO Takeshi Natsunostated that this alliance will strengthen their IP creation capabilities and bring their IPs to a broader user base globally with the support of Sony’s global expansion. Sony’s president, Hiroki Totoki, stated that this alliance will implement the global media mix strategy by combining Kadokawa’s broad IP ecosystem and Sony’s strengths.

Made this agreement FromSoftware of your games expansion and could also open up new possibilities for big-screen customization. FromSoftware’s latest games include Elden Ring and Sekiro. It was announced that Elden Ring, published by Bandai Namco, has sold 28.6 million copies.