Meta announced its launch your own digital clothing store For avatars on Facebook, Instagram and Messenger. Users will now be able to purchase clothes to customize their style with major designer brands.

According to Meta CEO Mark Zuckerberg, Avatars Store will be rolled out gradually over the next week. Digital clothing will be offered Balenciaga, Prada and Thom Brownethree of the world’s most iconic fashion brands.

For now, users will be able to purchase these digital outfits and choose the available options for Meta app avatars for free: Facebook, Instagram and Messenger.

Avatars in three dimensions (3D) They came to Facebook, Instagram, and Messenger in February of this year. With them, Meta sought to pave the way for the metaverse to be implemented across all its services.

The announcement was made via Instagram Live. Eva Chen, Vice President of Fashion Partnerships Opportunities have been created for meta, for brands and businesses.

Among his future goals, Zuckerberg hopes that designers will not need materials to realize their creations, and «anyone with a computer and imagination” will be able to do this.

He then stated that he hopes digital products will serve for self-expression and will be “a great catalyst for the creative economy.” He had also anticipated his intention to take this initiative. to virtual reality (VR).

“You can learn how to create your avatar in Meta on Instagram, Facebook and Messenger. “We look forward to bringing Avatars Store to augmented reality, among other brands, in the near future.”