With the effect of today’s technology and currents, it has caused an unprecedented level of debate. Generation ZOn the other hand, it remains the earning address of many sectors and companies. So, how much money does Gen Z make from brands, which areas do they spend the most in, and which companies do they find most compatible?

All of these questions about the Z Generation and more were provided with data collected by Rave Reviews and images compiled by NowSourcing. The data obtained shows that only generation Z of the US per year $143 Billion Spent, also showed that $127 was spent on behalf of family members. The results were as follows:

What does Generation Z spend the most money on?

• 55% of to clothes and shoes spend money, 60% influence their family to spend.
• 52% of book and music spend money, 41% also affects their families.
• 52% of apps He spends money on himself, 20% influences his family.
• 50% of toys and games He spends money on himself, 30% of which affects his family.
• 48% events and excursions spend money, 48% also affects their families.
• 43% personal care spend money, 55% also affects their families.
• 42% of electronics spend money, 61% also affects their families.
• 42% of dining out spend money, 63% also affects their families.
• 37% of digital broadcast spend money, 37% also affects their families.
• 31% of fitness equipment spending money alone, 47% also affects the family.
• 26% of food and drink spend money, 77% affects their families.
• 26% of trip spend money, 66% influence their family.
• 18% stuff for home spend money, 73% also affects their families.
• 16% furniture spend money, 76% affects their families.

Which brands and companies are Gen Z most adopting?

1. google
2. Netflix
3. YouTube
4. Amazon
5. Oreos
6. play station
7. walmart
8. target
9. Doritos
10. Nintendo

What about the Z generation on social platforms?

• 20% of Gen Z spend more than 5 hours a day on TikTok.
• 65% use Instagram (40% of millennials)
• 85% use YouTube more than any other social media platform.
• Generation Z uses Snapchat 2 times more than millennials.
• Nearly 80% use Discord for non-game content.

Other important results achieved:

Generation Z

• In 2031, the income will exceed the millennials, accounting for more than 25% of the world income.
• While 20% identify themselves as LGBT+, 35% say they know someone personally who prefers a gender neutral pronoun.
• 65% learn about the product before making a purchase, 63% rely on recommendations from friends or multiple sources.