After a long time of denying the possibility of a cheaper and advertising plan, the last presentation of Netflix results marked before and afterhe opened the door, which until then seemed closed. Not blindly, this must also be said, because the company used the mantra “never say never” in a very intelligent way, even though it believed that its business model was more sustainable without the need for this resource.

Bad numbers for the first quarter, accompanied by a negative forecast for the second quarter, undoubtedly had a major impact on Netflix’s board of directors, which sees its position as a market leader threatened a growing and prosperous list of alternative services, many of which have also been claimed, so that they are no longer available in the Netflix catalog. It’s not an easy situation, that’s for sure.

And so much, and the pressure is certainly such that if at first the debut of the plan with advertising was considered as something that could arrive next year, we later learned that it could be postponed at the end of this year, probably in order to compete with the plan also by advertising announced by Disney + and that it will make its debut this year in the United States and next year in international markets.

What is not yet clear is the exact model of this plan, and I do not mean public opinion, that is, what we may know, but society itself. And as we can read in Engadget, Ted Sarandos co-director confirmed to the guests of the Cannes Lions Festival that Netflix is ​​preparing its advertising plan, but it will not be something similar to what has been seen so far. This, of course, leads us to the idea that they are studying a new model, and we already know that Netflix always takes changes very seriously.

Although the manager did not give more details, it recently escaped Google and NBCUniversal are the main candidates to help Netflix create an advertising plan. Both would probably have an exclusive contract to provide and (at least in the case of NBCU) sell ads. According to insiders, Roku also had his first interviews. Industry executives who spoke to Netflix reportedly did not learn any hard details, such as the number of ads that are seen every hour or whether the ad will be targeted based on content or user profile.