on June 30, international day Social networks, A date that aims to emphasize the importance of responsible use of these services, in addition to highlighting them as a communication tool.

from their birth Applications in which they excel Facebook, Twitter, Instagram, LinkedIn, Youtube, WhatsApp, TikTok ი Kuwait, People’s daily lives have changed with awareness New trends in short video platforms, And even the interaction of brands with consumers and companies with their employees.

Which countries in Latin America use the most social networks?

countries Latin America They are at the forefront of social media consumption and interaction, and are among the early adopters of new social platforms such as TikTok.

Influencer marketing agency, SocialPubli, did a Compilation of the most relevant data in Latin America on the use of social networks.

Chili It is the country that tops the list with the highest penetration of social networks compared to the total population at 92.8%. Followed Uruguay ი Argentina (respectively 90% and 86%). but Brasil, Colombia, Mexico And Argentina is among the 10 countries in the world where people spend more time on social networks, more than 3 hours a day.

as for social media interaction, Increased in Latin America during 2022, a total of 81 million days. The platforms with the most activity in terms of participation and “engagement” were Instagram (68%), Facebook (26%) and Twitter (6%).

What are the trends in short video platforms?

So far in 2022, platforms like Instagram with you threadswith YouTube shortsTikTok and its countless videos or Kuwait, They were able to discover the most viewed, viral and distinctive videos in the app.

For this reason, the last mentioned social network took the lead Collect these themes that are sure to make anyone look great Content creator in a very short time. Of course, we must keep in mind that it is always better to know about the hashtags that are trending daily so that the content can be focused on them and have more reach. In fact, Kwai always recommends the best when it comes to publishing.

next, Trends in short videos:

1. One-minute fiction

Other content that is sure to follow the trend this year is 100% original “fantasy” and short video novels.

To make these types of videos, you need a computer (or yourself) in which Each scene has a different role and is measured as if they were in Hollywood. One of the most famous characters today is Ruben Tuesta, who amazes with a very funny performance in every video on his TikTok and YouTube Shorts platforms.

2. News

There are more and more people Account via social media. Videos that summarize the news of the day or briefly explain an event are gaining popularity.

When these videos are accompanied by supporting images, beautiful sounds and great research, they are always well received. Of course, the most important thing will always be transparent information, Therefore, all platforms are concerned about reducing fake news content on the platform.

3. Challenges with trending songs

This phenomenon helps not only the creators of videos that dance to these songs, but also the artists, because it allows Musical compositions are becoming much more popular at the same time.

Artists can create challenges, but they can also create their own challenges to make said dance a trend.

4. Mini-blogging

A vlog is a video in which the creators show a A live experience with short clips. Some ideas: what’s a creator’s day like, what’s for lunch or dinner, the most anticipated concert of all time, among others.

Any event you can think of will very well attract the attention of public works.

5. Gastronomic content

Food-related content has skyrocketed and will continue to do so throughout the year.

These videos can focus on restaurant recommendations, flavors, and even simple, healthy recipes.

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