Digital identity is the most important process in the online purchase process because, in addition to collecting buyer data, it protects the parties involved from cyber threats such as theft, credit card data mining or identity theft.

E-commerce has been growing in recent years and it is a reality that many commercial activities will continue this course, which has left millions of dollars in profits all over the world; Apart from the numerous e-commerce platforms that exist to sell any type of product and service, including real estate and cars.

And although various digital proposals have been created on the Internet to activate these markets, the fact of going through a process in which personal data has to be registered several times does not convince people to face long and boring forms.

According to research by the Baymard InstituteAbout 50% of Internet users abandon the purchase process due to inconveniences related to forms or payment processes, and the other half who manage to complete a transaction do not feel safe.

Julian Mora, CEO of Anteia, explains that “this reality of obstacles and endless steps is no stranger to anyone, and today it is almost impossible to establish that trust building is achieved online and freely in a way that is intelligent, fast and secure. “.

Along with all this, digital identity consists of a series of technologies applied to online purchase processes to verify that the person intending to make the transaction is also the owner of the bank account being used. These verification systems are currently carried out by scanning people’s faces and their ID documents from a mobile phone camera, except for forms that use account number, CCV code, creditor name and other data. , recorded..

Julian Mora adds that digital identity is a bridge between people and companies that provides security and trust during transactions. However, for this to happen, companies need a range of tools that allow them to verify this identity multi-factorially.

The goal of this digital identity verification is to make the process less time consuming, providing greater security for all involved.

However, these multi-factor processes require the inclusion of machine learning and artificial intelligence mechanisms that allow for the automation of verification. In other words, these technologies allow user data to be stored in the systems in an encrypted way, but always available when needed, avoiding the registration of personal information every time you want to make a transaction on the Internet.

With the development of this type of artificial intelligence technique, the processes of buying and selling goods can be done completely online, eliminating the first step in this type of business where people hardly interact with each other.

For example, in the car business, dealers can save the previous owner’s documents and information and store them online when they contact a potential customer.

But in turn, the dealer will also have stored information about the potential customer, making the transaction safe and efficient.

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