Founded in 2000 and more than a Turkey-based laptop manufacturer in recent years, it has come to play a role in the international market. Monster notebookToday we encountered an important development. The company, which started its activities in Europe together with Germany in recent years, changed its name.

Monster has adopted its new name internationally, ‘The ‘Monster’, which it has used on laptop models thus far.Tulpar‘ set.

For example, Monster’s name appears on websites in Turkey and Germany:

Goktug Okan Oguz, CMO of Monster Notebook, the rationale and objectives of the name change. also announced. Oguz’s statements were as follows:

“As Monster Notebook, we develop state-of-the-art hardware configurations so that players of all skill levels can have the best gaming experience in the ever-evolving digital gaming world, and we promise a new generation of experience to our users. We continue our efforts to achieve our leadership in the Turkish market in our activities abroad, without slowing down. In line with our globalization strategy, we will now continue with the Tulpar brand.

As we go through this change, our goal is to introduce our brand, which comes from Turkey and develops into a global brand operating in the international market and with us. distinguishable from other brands with a similar name it happened. As you know ‘Monster’ is a universal name, it means monster. On the international market, there are dozens of companies active in various sectors that have used the Monster name for years. For a brand entering a new market and not yet known, it can present several difficulties in entering the market.

As a brand that cares deeply about customer experience, it’s important to avoid potential confusion and be a Monster Notebook brand. Tulpar We wanted to go our own way. Tulpar, our flagship product, has served tens of thousands of technology enthusiasts to date. In our global communication to date, we find that the Tulpar brand is more readily accepted than our other brands. For this reason, we wanted to accelerate our global expansion by making this change in advance. Our strategy towards globalization will accelerate with Tulpar’s strong wings.”