Netflix has announced Stranger Things 4the fourth part of his famous series, watched by all the users he has on the surface of the earth, more than a billion hours.
The number of hours played for Stranger Things 4 was calculated using Netflix’s own tracking tools. The company said that in the first 28 days, episodes 1 to 7 were watched for approximately 930.32 million hours, while episodes 8 and 9, of which only the days from June 27 to July 3, were watched for approximately 221 million hours. viewed, give a total of approximately 1.15 billion hours.
These numbers make Stranger Things 4 Netflix’s second-best premiere, surpassed only by The Squid Game, which at the time had amassed some 1.650 million hours within the first 28 days as content available on the platform. Since episodes 8 and 9 of Stranger Things 4 were released not long ago, it is likely that it will eventually beat the Korea-based series in the new measurements.
Whether Stranger Things 4 beats The Squid Game or not, it’s undeniable that it was a success, at least according to the numbers released by Netflix. On the other hand, it is no secret that Stranger Things was and is one of the company’s biggest successes, in some places a phenomenon strong enough to lead to other types of content that can be found on platforms such as Spotify.
Is Netflix turning into a bloated fish?
Whether the data released by Netflix is true or not, it would be surprising if a series with as many viewers as Stranger Things was not successful. However, one can’t help but think that the company may need to become a pufferfish to take on rivals backed by much larger corporations.
The puffer has the ability to swell with water or air to increase its size and thus avoid being eaten by a predator. Netflix could find itself in a similar situation from a few months ago because for the first time in its history it lost subscribers instead of gaining them. Circumstances such as a fragmented market with too many options and the fact that the average quality of Netflix’s content is clearly lower than that of Stranger Things may have weighed here.
Given the new scenario, Netflix has decided to go for cheaper plans and ads, a move we will see in the near future if it yields positive results.
