More ads may appear on smartphone lock screens. This was reported by TechCrunch.

Media reporters said the Glance startup is working with US carriers to launch a platform for displaying ads on phones’ lock screen. Glance is owned by the advertising giant InMobi Group, and the venture is estimated to be worth $2 billion. The authors believe that the introduction of a new advertising platform could change the smartphone market. This service is already available on nearly 400 million devices in the Asian market.

According to sources, the service will display relevant ads on the screens of Android phones. The authors state that the launch of the project could take place in two months. According to experts, the smartphone market in the Americas region is still strongly influenced by carriers that control most of the device sales. Devices are usually sold at a discount with a certain communication tariff.

TechCrunch journalists hypothesized that similar ads could appear on Apple smartphones in the future. This is because Apple introduced iOS 16 in June with advanced options for configuring the locked screen and new options for viewing information about it.