Videos have become the most common way to consume content on the web, with many even considering YouTube as a search engine, just like Edge or Google.

However, changes in user behavior, perhaps due to the lack of time or the immediacy with which it is sometimes necessary to review some information on the Internet, have led many platforms to launch the modality of short videos in a vertical format, rather than more than one. minute.

For example, youtube shorts There is this audiovisual content platform offering short videos that also these days completed a year of existence in Latin America, And these are some interesting facts about the new trend of consumption in social networks.

Since the social network, short videos have become the preferred content format for audiences They are viewed by over 1.5 billion registered users every month. In addition, by April 2022, YouTube “shorts” with long video clips had been viewed 100 billion times.

This type of content worked very well for artists who were more easily discovered by consumers.

Likewise, content creators who have uploaded long and short videos have seen their subscribers and popularity on the platform increase.

On the other hand, the fact is that short videos have been a digital trend for about 3 or 4 years, specifically YouTube Shorts quadrupled daily visits in just one year, reaching an average of 30 billion views per day.

In addition, in each Latin American country there was a special behavior among consumers, in that case Argentina is the country where the number of creators has grown the most with more than a million subscribers, And by 2021, more than 28 million users have been reached, 82% of whom said they used the platform to learn something new.

next to MexicoAlso in 2021, YouTube reached approx 56 million registered users over the age of 18, And by June of the same year, there were 750 channels with over a million subscribers, a 25% year-over-year increase.

back to south america in Colombia Last year there were over 20 million registered adult users and Channels earning more than a million Colombian pesos are growing by more than 45% annually. Additionally, 61% of consumers in this country say they find content on YouTube that isn’t available anywhere else on the Internet.

In Peru, more than 1600 channels have 100 thousand subscribersThis figure has grown by 35% annually since 2021, time spent consuming content on this platform has also increased by 10%, and there are already more than 11 million registered users in this country.

Another country in the region that has reached more than 13 million users of videos on this social network is Chile, where it is also calculated that there are more than 800 channels with 100 thousand or more subscribers, this figure is growing by 30% every year.

also, 40% of Chilean consumers indicate that videos help them make purchasing decisions online or offline.

Based on all of the above, it is clear that this platform, which is part of Google, is trying to continue being one of the most used social platforms in Latin America, and “YouTube Shorts” is a strategy to keep existing users and attract many new ones.

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