More than a thousand buyers used it within a month of the launch of Binance Pay on Foxtrot, and their numbers are constantly growing. The average check on such purchases is close to the average “regular” company. This indicates that the new crypto audience is buying familiar products from Foxtrot: communication tools and accessories, small appliances, TVs, etc. Also, the online purchase method on foxtrot.ua is much more common – 85%, – 15%, respectively, paid in offline stores. One of the most expensive items paid through Binance Pay is the 256Gb iPhone 13.

“With the Binance exchange for the Foxtrot network, the project is the natural next step in the network’s digital transformation and attracting a new audience. We believe that in this way the partners also have the opportunity to go offline and it is quite logical for them to choose the company that is at the root of the Ukrainian retail PTiE.” Oleksandr Dardalan, Product owner Foxtrot-Binance Pay.

In the future, Foxtrot notes that as a result of discussions with the Binance team, the idea has been transformed into a more “practical” one: implementing such a payment method, which will be within the framework of current legislation, will correspond to what has been given. The direction of the retailer’s digital transformation was Binance Pay, a contactless, unlimited and secure cryptocurrency payment technology developed by Binance that will attract a new audience, users of digital assets.

“The Ukrainian business has always been very progressive in the implementation of new technologies. We are pleased that already more than a thousand users can take advantage of the unique opportunity to pay for goods in cryptocurrency. This project is designed to support the country’s economy and is the easiest and most convenient payment method of cryptocurrencies and It has become another proof that it has been adopted as a way to save”. Kyrylo Khomyakov.

As a reminder, at the end of May 2022, the leading crypto exchange Binance and Foxtrot network connected offline and online payment options for electronics, home appliances and all other products using Binance Pay. Foxtrot network became the first electronics and home appliance retailer in Ukraine to introduce this type of payment when purchasing from Foxtrot network retail stores.