Apple has about 2 months left to introduce the iPhone 14 family. The new iPhones we expect in September, post-Covid-19 global economic turmoil and of the chip crisis will meet the consumer in the shadow of its indelible traces. This indicates an increase in the prices of the devices, which are expected to be produced in millions of units.

However, this estimate of the increase is not the result achieved by us taking into account the current circumstances alone. According to Dan Ives, a senior analyst at Wedbush, an American investment firm founded in 1955, Apple; iPhone 14s one $100 higher than the previous generation It is preparing to put it up for sale.

How will the $100 increase in iPhone prices affect iPhone prices in Turkey?

To answer this question, let’s look at the current dollar prices of the iPhone 13 family. The series, which has 4 different models, costs $100 between the entry-level iPhone 13 mini and the second-model iPhone 13; There is also a difference of 100 dollars between the iPhone 13 Pro, the entry-level model of the higher segment, and the iPhone 13 Pro Max. The starting price difference between the two segments is $200. There is also another rule that applies to all iPhone 13 models: Prices on the first increase to a higher memory option $100 each, the second and Pro’s valid third raises are increased by $200 each.

Important detail: Apple’s dollar-based prices are not as volatile as in TL

Apple’s pricing policy is always stable in dollars. Price increases are inherent in volatile economies such as Turkey because of the economic conditions. A person who lives in the US knows 3 years in advance that the new iPhone starts at $699. He knows 3 years ago that he is going to buy the iPhone 13 Pro for 1000 dollars. That’s why Apple’s decision to raise is important. In other words, this price increase is a decision that does not depend on the Turkish economy, but on Apple’s headquarters.

How are these differences in dollar prices reflected in Turkey?

We see the picture more clearly in Turkey when we add 1 TL to all prices so as not to tire your head with Bol 9. There is a difference of 2000 TL between the original model iPhone 13 mini and iPhone 13, and 3000 TL between the higher segment iPhone 13 Pro and Pro Max. The starting price difference between the two segments is 7,500 TL. In addition, there is a price difference of 2000 TL in the first memory increase and 4000 TL in the second memory increase on all iPhone 13s. There is a price difference of 2800 TL in the last offered memory option for Pro models.

Let’s remind: Apple has increased the prices of the iPhone 13 5 times in 10 months. However, the reason for these increases was the difference in dollar and TL.

• November 26 walk: 14,999 TL
• December 17 walk: 21,499 TL
• December 24 discount: 16,299 TL
• March 8 walk: 18,999 TL
• June 6 walk: 22,499 TL

Due to the gradual depreciation of the Turkish lira against the dollar, Apple’s decisions brought Turkey to increase the price of the top model iPhone 13 Pro Max 1 TB to 41 thousand 800 TL, with the last increase on June 6, 2022 Even though the TL rises against the dollar from time to time, if the elongated bearish chart is permanent, Looks like a new one is being added to these walks.I seem.

Summarized; Apple may not need to raise for iPhones to see the 50,000 TL level. If everything continues as it has so far, it’s easy to see 50 thousand TL.

Result: Apple’s price difference of +100 dollars is reflected in Turkey as +2000 TL (for now):

While the dollar exchange rate rose by 89% between October 1, 2021 and June 6, 2022, iPhone 13 prices rose by 87.50%. In other words, Apple follows the dollar-TL rate. The reason we base this calculation on the date of June 6 is that the last price increase occurred on that date.

In a scenario where we consider that the current conditions will not change, the price of the most expensive iPhone model rises from 41 thousand 800 TL to a maximum of 45 thousand 800 TL. However, with a sudden surge in the dollar rate, it is only a matter of time before this price rises above 50 thousand TL with the base price surges of $100.