you decided create site for an existing company or if you want to start a business from scratch. It’s worth noting that the site doesn’t start with the design, the text, or even an attractive company logo. It starts with the domain name – the first thing a potential visitor will know before browsing the site. Therefore, choosing a domain name is a very important decision for anyone involved in website development.

Factors such as simplicity and brevity, ease of remembering, domain name registration determine the visitor’s first impression, and sometimes a potential customer asks, “Does this site have what I need?” There may be a decisive moment in the question. . However, the subjective evaluation of a domain name by a site visitor is not the only thing to consider when choosing a domain.

It’s a good idea to use keywords

For example, the krislo.com.ua domain contains the main query where the target audience will search for furniture that interests them. However, it is worth saying right away that this approach does not have a significant effect on SEO promotion.

Location is important for regional sites

This should be used if the region of your business is clearly limited. For example, “Dent” dentistry provides services only in Lviv. Then you can make the domain name of the site as dent.lviv.ua. In this case, your site will rank well in the business region.

Try to avoid the hyphen

This option is not very aesthetic, it makes it difficult to remember, as well as perceive the text directly in the domain. There’s another issue with this: You can use hyphens to stand out and you might not have competitors, which could cause most of your audience to go to them.

Choose an alternative field zone

Of course everyone would like to choose a .com.ua, .com domain name for their site, but this is often an unattainable request nowadays (many eligible domains in these regions are usually already listed).

Therefore, the most appropriate solution is to choose the name you need in the new professional zones (.studio, .travel, .market, etc.). Registries with a dedicated search form for successful options will help get ideas.

Using the title in the title

If the owner’s surname has already become or is claimed to be a trademark, it is quite appropriate to use it in a domain name. Yes, the surname can be too long, this creates inconvenience, does not immediately inform about the thematic link, but then the site begins to be preferred only because the name has already become known. Web resources from well-known psychologists can be good examples.

Before signing up, Google

Imagine the situation: you chose the perfect name, it fully reflects the essence of your business, it sounds good, it is easy to write, and then it turns out that this is already a registered trademark. This is how you can face lawsuits for copyright infringement.

As a result

Do not rush to choose a domain name. It is important to consider all the points, take into account the nuances, analyze the competitors, and then make a final decision.

It is worth choosing the option that is short, unique, simple, but not devoid of creativity, suitable for your target audience. And then the efforts will pay off with good business profitability and recognition of your company.