US-based tech giant Apple has come to the fore with a notable event in recent years. The designer, who made a very significant contribution to the current level of the company and was even expressed by Steve Jobs as “the real spirit of the brand”. Johnny Ivecdecided to leave Apple in 2019. Apple also welcomed this decision with respect. After I leave Apple love form He founded a design agency. However, Apple continued to partner with Jony Ive by entering into an agreement with LoveForm.

But now there is a new development in this area. The partnership agreement between Apple and LoveForm has ended. So, for 30 years There was no connection between Jony Ive, who contributed to Apple, and Apple. While the parties have not made any statement on this matter, the leaked information, reasons for divorce explains.

The reason for the separation is mutual interests.

According to the information obtained from sources close to the subject, the reason for the termination of the agreement between the parties, mutual interests† So much so that there was an agreement between LoveForm and Apple with a contract value of over $100 million. Under this agreement, Apple will always be LoveForm’s primary customer. Jony Ive wouldn’t be able to work with another customer without Apple’s approval. Jony Ive’s he didn’t want it is claimed.

Some top Apple executives are said to be against the deal. In front of 100 million dollars It was a huge amount, and if that wasn’t enough, some Apple employees had resigned from Apple to join LoveForm. It was the combination of all this that led to the inevitable end. All ties between Jony Ive and Apple, it’s officially broken†

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