transformation Digital led to the creation of many new jobs within current consumer trends, in finding technology A tool for your benefit to create a better user experience on the Portal, when making a purchase or requesting information and/or product support.

In this order of ideas, are the first two profiles that appear in searches Director of Communications and Director of Technology, Those who lead the entire technological transformation in the organization and the people around them are the new leaders who are trained to accompany the digital projects.

However, it is important to note that Leadership skills and a good understanding of remote work They are necessary when implementing important projects that generate drastic changes in the organization.

Likewise, according to Luis Hurtado of Talentop, with these transformations, Many other posts These are very interesting incorporations for the organization, they determine the future trend and are directly related to topics such as:

– Customer experience: The increasing tendency of consumers to get support or relevant information allows them to make the right decision about a product or service, which is a good experience, easy navigation, the ability to see product reviews directly affects the consumer.

– Cyber ​​protection: Given that the information that companies process is increasing and that they have sensitive information about customers and consumers, this information must be protected and not processed for the wrong reasons without permission.

– Business intelligence: Organizations have more and more customer data and can configure different strategies and campaigns to reach different customers and ultimately sell, this requires a powerful analysis component and the use of very specific technology programs to collect this tool and then forward them. Territory marketing so you can reach your end users.

– Developers: They are one of the most sought-after profiles on the market today, with around 70% of technology processes matching these profiles in their various programming languages, both back-end and front-end.

– software architecture: Designer profile of the entire technology environment based on the company’s strategy, closely supervising the engineering and development teams. Today, they hold a second-level position or higher in a medium-sized company.

It is important to note that technology is an industry that continues to evolve Latin America And it is in the sights of multinational companies because of its geographical location, time zone and the good talent that exists in each country.

Furthermore, regardless of the outcome of the election, It is an industry that benefits international investors every time the exchange rate rises. Since their costs are measured in dollars, they can make more active offers to people involved in the process.

Ultimately, negotiations and client negotiations are out of the question. Also, there is a strong retention strategy and the creation of banks or talent pools in the medium term Enable people to thrive in graduate school and with courses adapted to today’s digital needs.

In these situations, middle and senior management profiles must meet the same requirements 70% It will depend technical skills has a mouth and field experience against and 30% It will depend soft skills.

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