digital platform Instagramproperty purposeHe had it again Service drops worldwide This Thursday afternoon.

According to the site DownDetector, Millions of users have started reporting bugs on the social network from 14:50 Mexico time.

in that country 71% reported problems loading the home screen or profiles, 22% in login and only 7% in mobile app. While in the United States, 93% reported bugs in the app5% on login and 2% on web version.

“The app crashes, I open it and it closes automatically”, “Has anyone solved the DMs yet? It won’t let me send or receive them and won’t update.” “I’m in Paraguay and mine isn’t working”, “My Instagram app keeps crashing. Tried clearing cache and restarting phone but to no avail,” the forum said DownDetector.

This Infobae author was able to log in, update the channel, and post and send a message without interruption.

The fault map is concentrated in Mexico CDMX, Guadalajara, Monterrey, Merida and Tijuana. On the other hand, in the USA New York, Los Angeles and San Francisco. Although several reports are also located in Eastern Europe.

After 4:20 p.m., reports of failures decreased significantly.

However, for now The company does not comment on this issue.. And that’s because their other platforms (WhatsApp and Facebook) didn’t have any accounts.

We must remember that Instagram experienced something a few weeks ago Problems loading your IG storiesBut this detail was resolved after a few hours.

It wasn’t a good Thursday for that either TwitterHours before Instagram presented loading errors and only traditional could be read “A problem occurred”.

They prefer Instagram or TikTok over Google search engine

On the other hand, About 40% of teenage users. Prefer platforms like TikTok or Instagram to searchInstead of doing them through a search engine Google.

That’s one of the conclusions Google reached in a survey of 18- to 24-year-old American users (Generation Z), and which was recently mentioned by the Vice President Prabhakar Raghavan during the conference Brainstorm Tech.

The manager claims that this is mainly due to a change in the way the younger generation consumes content, given that they are digital natives and They are used in audiovisual formats.

“40 percent of young people, when looking for food, do not go to Google Maps and search. They go to TikTok or Instagram. This process starts differently than before, with visual formats,” Raghavan told Fortune.

TikTok is a benchmark

Because TikTok has become Referral platform From the youngest users, the rest of the services implement a series of tools that are very similar to those offered by the app of Chinese origin.

For example, Google appeared a year ago youtube shorts In Spain, the experience of short vertical videos between 15 and 60 seconds in length, with which it offers its own version of the TikTok social network format, and which recently introduced new editing tools for iOS.

At the same time, Meta began testing a new design “food” Instagram will offer full-screen content that is very similar to the TikTok format, a move that the company intends to give more attention to videos and images in this section.

Continue reading