The technology overlap Digital content to reality Now available to users in several countries Latin America.

For example, the e-commerce Colombian Chamber of Commerce (CCCE) announced The benefits of integration augmented reality (AR) in Electronic commerce, As a tool to extend and improve the user experience beyond the boundaries of the physical world.

“E-commerce is constantly evolving and developing new technologies that not only allow more offers in the commercialization of goods and services through digital channels, but also strive to improve the customer experience for more and more efficient purchases and increase satisfying, digital traffic.” 14% and the average ticket price by 28%,” the comment reads Alvaro Umana, Corporate Affairs Manager, Columbia Electronic Chamber of Commerce.

Augmented reality is a A set of technological tools that allow virtual or digital content to be placed in real space while retaining its physical properties. digital devices Like that smart phones or tablets.

“E-businesses around the world are implementing augmented reality across a variety of platforms, apps and marketplaces, which have benefited greatly by increasing conversion rates by 200% and achieving 3x more engagement than those who continue to work as usual. “- he says. Morris Ospina, CEO of Mudi 3D&AR Commerce.

5 Benefits of Using Augmented Reality in E-Commerce

Today’s technological capabilities make it possible to make many options available to companies and consumers. Some of the most important contributions to customer experience in augmented reality e-commerce are:

– Interaction with space

One of the greatest contributions of AR is the ability to measure the size of products in personal space. Thanks to the camera and artificial intelligence, it is possible to capture any real-life environment and overlay the items you want to buy to determine if they really fit the space, not the customer’s needs.

Additionally, with a virtual try-on experience, consumers can try on clothing, accessories or makeup on themselves, leading to a more satisfied purchase.

– Visualization and detailing

Unlike conventional photos and limited display of products in branded markets, augmented reality provides a 3D experience Where you can see many different characteristics and details of the product, such as: size, shape, texture and even physical properties, as well as weight or brightness.

“In addition, there are tools that allow the user to interact with the object, its parts and functions, to learn more about its characteristics,” adds Ospina.

– Wide choice

Physical stores often have limitations in terms of space and the number of products they want to offer. by expanding reality, More omnichannel shopping options can be explored From the POS (Point of Sale Terminal) and AR access configuration marketplace QR code.

A service that also offers virtual advice to monitor purchases and resolve incidents.

– Personalization

This feature is quite attractive to users of various products today because it allows them to do so Directly change parameters such as color, shape or finish and have one product according to their taste and desires.

– Trust

Day by day, from e-commerce, work is done to give more credibility and trust to customers who buy Internet They not only achieve them, but The product is exactly what they are asking for and meets their expectations.

“In this sense, AR has benefited thousands of consumers who feel more confident in purchasing in e-commerce and has managed to reduce global revenue by 28%; Another solution for the entire ecosystem,” adds the CEO of Mudi 3D&AR Commerce.

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