The retail fair was held from July 11 to 14 at the Transamerica Expo Center in São Paulo. Electrolar Show all connected.

The largest business fair in Latin America for home appliances, electronics, furniture, UD, mobile phones and information technology presents new technologies in the sector, figures and forecasts for the coming years, as well as new product launches. I attended this event and I’m going to talk a little about the highlights of what was presented there.

Connected space at home

Definitely one of the most interesting attractions of the fair is the Espaço Casa Conectada, where you can experience a “residence” of over 300 m², where we can visit the various spaces such as the bedroom, living room, kitchen and laundry room, equipped with smart display devices.

“The connected home optimizes time, offers comfort, practicality, economy and efficiency, among other benefits. This is a new market in Brazil and a big deal for retailers.“, announces Carlos Klur, CEO of Grupo Eletrolar, Director of the Eletrolar Show.

In Brazil, 80% of the middle class want a connected home. But many people still have the misconception that home autonomy is expensive. Smart products for all types of pockets can now be found on the market, from simple, cost-effective solutions to complex designs that are easier to find in high-end homes. By the end of 2022, around 327 million homes worldwide will have at least one connected device, according to Google research.

“Most consumers have products with connected devices that can be activated remotely and not know – smartTV voice assistant (artificial intelligence), smart lamp, built-in oven, hob, universal control, router, security system, AirFryer, air purifier, biometric lock , robot vacuum cleaner, air conditioning and refrigeration, lock, washer and dryer, small appliances, etc.“, – adds the performer.

Espaço Casa Conectada contains products such as Alexagives Amazon; OLED and QNED TVs, Dual Inverter Voice Artcool UV Nano air conditioner, Instaview refrigerator from LG; gives Positive you could find Smart Universal Control, Smart Switch, Smart Lamp Wi-Fi, Smart LED Panel, Smart Camera Bot 2 Generation, Smart Plug and Smart Robot Vacuum Wi-Fi; other brands featured were SEMP TKL, green, Elsis, RCell, Atlas, Geonav, Itatiyaya as well as Mallory.

Opening Electrolar Show

In addition to Casa Conectada, there were several stands of various brands at the event. Some of them launched products at the event. Check out some:

Wi-Fi Smart Robot Vacuum Cleaner and Wi-Fi+ Smart Robot Vacuum Cleaner

The new Wi-Fi Smart Robot Vacuum Cleaners offer convenient activation via smartphone or voice control and will be launched at R$1299 and R$1499 respectively.

The new intelligent robot vacuum cleaners from Positivo Casa Inteligente are the only Brazilian products in this category that have a complete ecosystem with a fully integrated application full of attributes, in addition to compatibility with Alexa and Google Assistant. Both have a battery life of up to 100 minutes of continuous use, as well as a 3-in-1 function that sweeps, vacuums and mops. They also have a smart feature that automatically returns the robot to the charging base when it runs out of battery and resumes from a fresh charge.

“Positivo Casa Inteligente vacuum robots are very easy to use and offer autonomy, efficiency, comfort and great freedom for the user to spend their time on other activities while the devices literally do the dirty work.”, says José Ricardo Tobias, responsible for Positivo Casa Inteligente.

Smartphone Infinix ZERO 5G

Positivo Tecnologia has announced the launch of the Infinix ZERO 5G, the brand’s flagship smartphone, in the Brazilian market. The Infinix ZERO 5G is available for purchase on the official Infinix website in the country for 2499 reais. The first smartphone from Infinix to support 5G technology in Brazil, it offers high performance, elegant design and can be used with two chips. The Infinix brand is officially introduced in Brazil thanks to the alliance between Positivo Tecnologia and global smartphone giant Transsion Holdings, which owns the brand.

“Infinix ZERO 5G in Brazil is a milestone in the portfolio, not only as the most powerful Infinix model in our country, but also as a gateway to a new moment in the mobile phone industry with the advent of 5G. The novelty reinforces our commitment to the Brazilian consumer to offer high-tech products with excellent quality and warranty..,” says Cristiano Freitas, Mobility Business Director at Positivo Tecnologia.

The Infinix ZERO 5G promises powerful performance whether you’re gaming, running multiple apps at the same time, or editing images and videos for social media. It is powered by the MediaTek Dimensity 900 5G chipset and also offers standard Wi-Fi wireless networking. 6. It also has a set of cameras up to 48 MP, super night and portrait modes, a 6.78-inch FHD + screen with a 120Hz display and a 240Hz touch refresh rate. The Infinix ZERO 5G is also equipped with 128GB UFS 3.1 storage, 8GB LPDDR5 RAM, Uni-Curve design and TÜV Rheinland certified 33W fast charging technology. In addition, gamers get optimized performance with Dar-link 2.0 technology and an advanced thermal module with 3-D Cooling Master technology for effective cooling that prevents the device from overheating during long games.

Track Go smart watch with Alexa

I2GO is presenting the Smartwatch Track Go, an Alexa-enabled smartwatch designed to provide the user with a unique experience both at home and outside.

Ideal for those with a busy day, Smartwatch Track Go will allow you to receive notification calls from your smartphone as water reminders, events, and even notifications from your social networks. However, the highlight of this product is the ability to perform simple Alexa tasks with a voice command, such as setting an alarm, controlling devices in your home, reporting traffic or weather, adding items to your shopping list, playing music, podcasts, etc. Much more .

And if you’re looking for a healthier lifestyle, Smartwatch Track Go has 24 different sports modes, you can monitor heart rate, blood pressure, oxygen saturation, stress levels, accurate calorie counting, sleep and fatigue. In addition to being completely waterproof with IP67 protection and being able to customize over 100 editable watch faces, you can change your look to your liking.

Chair OEX Gamer (GC500) with LED light

Reclining back; Made from synthetic leather, nylon and high-density foam; durable and reinforced construction; height-adjustable armrests; 2 removable pads (back and lumbar) with adjustable position with an elastic strap; 350mm metal base and nylon wheels; LED (colour flash or single color) activated with included remote control; remote control support on the side of the seat; Maximum recommended weight: 120 kg.

The ElectroLar exhibition is being held for the 15th time and took place after two years of absence due to the pandemic. In this edition, over 80% of exhibitors focused on ESG (environmental, social and corporate governance, in English) to keep the industry on a sustainable path, from the materials used to make products to packaging.

“Consumers are increasingly looking for products that conserve natural resources and the environment. Therefore, it is important for the industry to modernize and adapt its plants and products to reduce energy consumption, water consumption, recycling and other initiatives.“Clur reports. “We will have multiple green seal product launches“.

More than 700 exhibiting brands participated in the event, bringing more than 10,000 products and nearly 2,000 launches to the fair. And this comes at a time when the sector is expecting a turn to retail. With expectations of a partial recovery in the second half of the year, the electronics and home appliances sector posted a 24% decline in retail sales in the first five months of 2022 compared to the same period last year.

“We expect a modest recovery in the second half of the year, a time when our sector sees sales seasonality due to important retail dates such as Black Friday and Christmas. The Electrolar Show itself, with 13 out of 34 of our partners participating this year, i.e. twice as many participants as in the previous event in 2019, is a clear sign that our entrepreneurs are confident in themselves, despite the very difficult macroeconomic scenario.says Eletros Executive President Jorge Nascimento.

Source: Electrolar Show