“Snake” first appeared on the Nokia 6110 phone in 1997 and quickly became a global phenomenon. Chances are, almost all of us have played it at some point. But why did the game become cult?

As the game turns 25 today, MailOnline interviewed experts to find out why the Snake concept has stood the test of time.

William Cox of video game developer Kwalee believes what makes Snake so addictive is the disappointment you feel when you lose to Snake. He wants to return to the game again and again. It’s simple and well-balanced, so we’re ready to start from scratch every time. It’s also very nice to break your own record or break your friend’s record.

Ease of management is a very important criterion that determines the popularity of the game. “Snake” is suitable for this. As the experts put it: “You can start without training and you will start easy and the difficulty will gradually increase. After all, anyone can play, which is one reason why “Snake” is so popular 25 years later.”