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Mondial launches the first TVs under the Aiwa brand in Brazil.

  • July 16, 2022
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O MK Groupin which the brand mondial part, demonstrated several TVs from Quince visitors to electrolar show, Fair, which will run until this Thursday, July 14, in the

O MK Groupin which the brand mondial part, demonstrated several TVs from Quince visitors to electrolar show, Fair, which will run until this Thursday, July 14, in the city of Sao Paulo. With equipment from 32, 43 and 55 inchesthe first models of the new segment will be available in the coming months – between June as well as August. Prices will average between BRL 1.8 thousand as well as 4 thousand brazilian reais.

Values ​​do not differ much from those of major brands in the same segment, such as LG as well as Samsungwhich are bestsellers in our country. According to the founder of MK Group, Giovanni Cardoso:

“The Aiwa brand wants to position itself at the top of the premium segment, between Sony, which has withdrawn from the Brazilian TV market, and Samsung.”

a little bit more two yearsBrazilian consumers surprised by bad news: traditional sony tvswho served the middle and premium segments, will no longer be produced in Brazil (in Manaus Free Zone). Although they continue to operate normally in other countries, they will no longer be present on national territory. Onslaught Quince is aimed precisely at trying to take the position previously taken by Sony, and not necessarily previously taken by other companies.

cardoso complements:

“For example, we kept the Sony standard when purchasing LCD screens and all other “ingredients” that make up a TV (…) It didn’t make sense to have a factory with Sony capacity and technology to produce standard products. ”

(loans: Eduardo Bonjoh / TV News)

A little more about the technical characteristics

The devices will be equipped with an operating system based on Linuxand will feature technologies already common in today’s TVs, such as HDR10 (High Dynamic Range/High Dynamic Range), improving image contrast, quad-core processorand permission HD as well as Full HD in models 32” as well as 43respectively. Popular applications such as YouTube, Amazon Prime Video and Netflix, will have hotkeys on the remote control.

More limited App Store than traditional Game Store will be available. about model 55 incheswhich will initially be the most reliable, will support the system Android TV without limitsto Google Assistantand more advanced technologies such as Dolby Atmosto improve sound quality and Dolby Visionfor experience with HDR more refined in format-compatible production.


Continuation after commercial


cardoso explains:

We are producing 40,000 units of this type and all future TVs will be powered by Google’s system.

By the end of this year, even larger versions are expected, among 65 inches as well as 75 inches in November or December. It was reported that the most powerful machines will operate under the control of the system Google TVand will be compatible with remote voice command.

O MK Group acquired a plant owned by Sony do Brasil in 2020. Can be produced 1.8 million TV sets annually with this property. The current managers intend to produce between 300 as well as 500 thousand units in the first year of operation. cardoso concludes: “We have retained the industrial equipment, robots, quality management system, suppliers, and Sony’s management and technical teams throughout the manufacturing process of Aiwa TVs.”

What is your opinion on this attack? Do you believe in the potential of new high performance equipment? Share your point of view on this issue and follow our social networks!

Source: noticiasdatv.uol.com.br

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