Recently Netflix contains ads It turned out that it would offer a utility model. It was later revealed that the platform has agreed to partner with Microsoft for this new service. This deal could be the first step to a bigger deal.

Recently on Netflix In a material sense ran into some problems. The company, which experienced a decline in its total user base for the first time since 2011, announced that it expects a decline in subscriber numbers in the coming months. In this process, Microsoft is the way out for the company.

End of an era on Netflix?

On time like blockbuster Netflix outperforms store-based rental companies and has long successfully exploited the gap in the streaming platform market. After that, with the competition, the number of users of the platform started to decrease. Now Netflix is ​​running a new project to solve this problem.

First of all, Netflix, which plans to increase its user base with ads, but with more affordable packages, has partnered with Microsoft for this purpose. Laura Martin, senior analyst at Needham, says Netflix will build friendly relations with Microsoft in this way and open the door to a future acquisition.

Buying Netflix costs too much

Laura Martin resigns from Netflix for financial and legal reasons. less than $100 billion It says it cannot be purchased. Of course, that means that not everyone has such purchasing power. Microsoft is not a company that will have problems in this regard.

‘Netflix may be looking for an outlet’ said Martin, “Netflix hopes with Microsoft that it will turn around and buy Netflix, after Microsoft processes its purchase of Activision.“He said. Sure, this isn’t definitive information, it’s a… speculation.

The acquisition of Netflix by Microsoft could be an interesting development. Do you think such a purchase will take place? Or can Microsoft, which already attracted attention with the acquisition of Activision, stay away from Netflix?