We have already mentioned in several posts about the new Xiaomi 12S Ultra, the latest flagship of the brand, which, since its launch a few days ago, launched the long-awaited collaboration with Leica, which, among many other features, upgraded its photos and videos. to a level never seen before in the company itself.

Now, thanks to a study by the well-known consulting firm Counterpoint, we were able to find out how much it cost Xiaomi to produce this brutal device. all this based on 8GB of RAM and 256GB of storage. and we’re guessing it already: it’s not cheap at all.

Its high price hasn’t stopped its reception from users in China being spectacular.

Let’s get to the subject. According to Counterpoint itself, the cost of the new Xiaomi 12S Ultra in the configuration we just mentioned is about 516 dollars, all this sets aside the marketing, development and other amounts that the brand has to undertake after the terminal is sold.

The costs of the new Xiaomi 12S Ultra according to Counterpoint

As you see, These costs are quite a distance from the 857 euros this version has in the Chinese market.and this suggests that the 5% net profit margin that Lei Jun promised on each of Xiaomi’s products may not be entirely true in this case, but given that some of the costs are not added, it certainly cannot be said.

Despite this high price, the Xiaomi 12S Ultra is wonderfully received by users in its country of origin, and this is the best working in the whole new family of Xiaomi 12S, have sold all available units in less than 24 hours from its official launch, It shows that offering quality at an affordable price is rewarded.

Source | Counterpoint