Samsung has launched the Serif TV in a new Blossom Pink color. The South Korean company’s stylish TV is now available in three colors: flower pink, cloud white and cotton blue. But for now, the new color is only available in South Korea and in 55-inch size. There is no word on whether it will be released in international markets.

Those interested can purchase The Serif Blossom Pink version from August 9 in South Korea. However, pre-orders for the new color TV have already started, and the TV can be pre-ordered on Samsung’s website for 1,790,000 Korean Won (about $1,379). The starting price is KRW 2,190,000 (about $1,687), which is the same as the other colors.

Pre-orders have additional benefits beyond the low price. Those who pre-order The Serif Blossom Pink will receive a one-year subscription to South Korean video streaming service TVING and 40,000 Samsung Bonus Points.

The Serif is part of Samsung’s TV lineup, which also includes The Sero, The Frame, and The Terrace. Designed by world-famous furniture designers Ronan and Erwan Bouroullec, Serif’s design was inspired by the letter I in the serif font family.

The TV is equipped with a 4K QLED display with HDR10+. It runs the Tizen operating system and has features like Samsung Health, SmartThings, Samsung TV+, Wi-Fi, Bluetooth, AirPlay 2, Bixby, Google Assistant, Alexa, Multi View, Tap View, and Tap Sound. It also has built-in light and sound sensors to automatically adjust brightness and volume.