META, or Meta.is, is an art company working in the field of augmented reality, which, among other things, was recently noticed by the former Facebook. Thus, not only the name but also the activity coincides with both. The original META has been on the market for twelve years and has been trying to reach an agreement with Mark Zuckerberg’s company for eight months, according to a statement published on its official website. All without success.

What is known about the conflict

Meta.is’ appeal states, “On October 28, 2021, Facebook confiscated our META brand and name, to which we have dedicated our blood, sweat, and tears for over twelve years.”

We were as surprised as you. Amid the challenges of the pandemic and its impact on the experience realm, we have put the finishing touches on the new UNREALITY initiative. Then one of the most powerful companies in the world took our identity without notice. Today, after eight months of good faith but unsuccessful attempts to negotiate with Facebook, we have no choice but to take them to court. The lawsuit alleges Facebook violated META’s federally registered trademarks and common law trademark rights and was involved in horrific acts of unfair competition.
– says the company’s post.

At the same time, Meta.is accuses the company of hypocrisy, saying that it actually “talks a lot about supporting creators,” but as a result, it does them such an injustice by taking someone else’s intellectual property and using it in the same way. areas where the original brand works. At the same time, Facebook, a dominant business with greater capabilities, is confusing the consumer.

As the source points out, a significant part of the lawsuit concerns the numerous scandals surrounding Facebook, which made it impossible to publish the Meta.is name due to fears of negative connotation.

Meta[.is] Because consumers are likely to believe that Meta goods and services are false, they can no longer provide goods and services under the META brand.[.is] Coming from Facebook and Meta[.is] Associated with toxicity, which is inextricably linked with Facebook,
– they say at the art company.

The old Facebook does not comment on this.