TikTok is developing a series of features for entrepreneurs with the idea of ​​continuing to grow and change the concept in Latin America. The dance floor of generation z which some people have on the platform. According to Tatiana Lopez, director of TikTok For Business Latin America, this is far from reality, since The application is consolidated for entrepreneurs As an entertainment site that generates business results.

In an exclusive interview with InfobaeLopez noted that the idea is to offer solutions so that Entrepreneurs create creative, authentic and positive content. He also added that the platform is different from typical social networks because It not only shows the publications of your contacts, even if they are not attractive to them, but also the content of interest Which might be interesting to your customers based on what they’ve been consuming recently.

Something very important is that it happens right then Daily usage of the platform is 80 minutes per person globally, But in Latin America, the number of views is increasing much more. Similarly, the number of registered users has reached 1.398 million worldwide, although the application is very recent in Latin America, so this type of initiative tries to continue attracting an audience in the region.

These new TikTok For Business tools are coming to this part of the world in an initial and gradual way because They are already in Brazil and will soon arrive in Mexico. The idea is that this platform works democratically so that anyone with a business can log in and access different ways to advertise.

Tatiana said that one of the goals of the platform is to work together with advertisers to achieve their business goals. He also notes that, for example, in Colombia, they have already worked with large companies such as Davivienda, with which they have won. skin lion

Another case occurred in Peru, where the central bank ran a series of ads on TikTok that managed to get 2,500 new savings account signups in less than 10 days.

What’s new about TikTok for advertisers?

Tatiana Lopez explained that, on the one hand, the idea is that it can be planned in different formats; Mainly through short videos which are the main feature of the app. The idea behind this is to attract people and get them involved as part of the campaign. also suggested Ability to display campaigns in the top viewThis is the first video shown when you open the app.

However, various guidelines may also be displayed in the feed so that users can find the offers of advertisers. But the most promising strategy to help entrepreneurs is the so-called Hashtag Challenge: By spreading the word and inviting consumers to do themed challenges, brands can create their own labels and create massive trends.

However, Tatiana emphasized that it is important for companies to come up with ideas and creative plans that become a trend on their own, without guidelines. Like Anita’s famous challenge. The director says that a famous case of this was the skin care company Dove, which joined a very viral trend in Argentina and thus achieved certain goals.

they Hashtags will serve Advertisers can create trends with their own labels, Promotion of campaigns and achievement of specific goals. In addition, the director of TikTok For Business confirmed that this type of service has been available to large advertisers until now, as they were the ones who helped to develop this type of tool. Despite this, The biggest goal is to bring these features and services to everyone who owns a small or medium-sized business Or you are starting a new project.

That is why the application works to create a business site a Simple and intuitive interface for everyone. The goal is that these types of strategies are not perceived by consumers as Advertisements But as another TikTok video. Finally, Tatiana López assured that the power that people had to tell their own stories will be shared with small and medium companies so that they can witness their success.

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