Information and communication technologies have allowed companies to communicate more easily with customers, such as messaging platforms, where entrepreneurs can close a new sale with just a few words. For example, Meta instructed Kantar A Research shows that 66% of adults in Mexico who connect to the Internet send messages to companies at least once a week.

At least in Latin America, it is a fact that the preferred messaging platform for smartphone users is WhatsApp, and that is why it is so convenient for entrepreneurs to get a business account, because they will have access to a set of functions that will allow them to communicate with potential customers in a more organized and efficient manner.

Specifically, the messaging service has two options for companies depending on their size, on the one hand is the app WhatsappBusinessAnd on the other hand the WhatsApp Business API platform.

In this case, Infobae, thinking of its readers who are entrepreneurs, explains What exactly is Whatsapp Business app and what are its utilities.

is is a Whatsapp app for entrepreneurs which is free to download for Android and iOS, Designed specifically for growing businesses Because those in charge will be able to share details about their business and more effectively manage communication with customers, as well as manage their messages and conversations. These are the tools offered by the platform.

Company profile

Just as you can access the profiles of all the people you’ve added to WhatsApp and check their contact information, such as name and phone number, companies can create their own profiles but with relevant information for their customers, such as Description of products and services, hours of operation, location And the site at a glance.

catalog

This feature allows entrepreneurs to create catalogs of their products or services, which will later be available in the profile of the business account, thus, from the first contact, potential customers will be able to know the offer. But in addition, this catalog can be grouped into collections for quick and organized access to information. These are the instructions to create a directory on WhatsApp

1. Go to settings.

2. Select the option that says “Company Settings”

3. Tap “Catalog”

4. Then you need to click “Add product or service”

5. As the last step, it is enough to register the necessary information such as name, photo, price, description and code.

Automatic responses

With this feature you can reply to messages with automated phrases previously written by the account creditor and Although the customer service sector has argued how detrimental this type of solution can be to a business in excess, It is also very practical when communicating specific aspects to clients.

For example, with this feature, when someone writes to a business WhatsApp outside of business hours, an automated message can be sent that says, “Hi, thanks for contacting us, between 8 and 6 in the afternoon we will write to you personally. “.

tags

This is a tool that allows you to mark chat messages with different colors in this way Employers can search for specific conversations if needed.

promote business

With this feature, a business profile is shared with customers so that they automatically start a conversation, this can be done with a direct link or Ქr code. Likewise, entrepreneurs can Share links to the full catalog or specific products on WhatsApp or social networks like Facebook and Instagram.

Here are the instructions for submitting your account profile.

1, go to settings

2. Tap Company Settings.

3. Select the option that says “Direct Link / QR Code”

4. Tap “Copy”

Add ‘Click to WhatsApp’ button in social media ads

With this option, when you click the “send email” button on Facebook and Instagram ads, a WhatsApp conversation with the business will begin.

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