OUR multilaserone of the largest electronics manufacturers in Brazil, announced that it has undergone a rebranding (change in corporate identity) and will now be called “multi“. The company will invest BRL 100 million for a number of initiatives which will include a new logo and an exclusive campaign, online and offline, that will also feature influencers.

Multilaser is now Multi

The change aims to reinforce the company’s Brazilian origins, as well as expanding the group’s product portfolio, which currently has over five thousand products and goes well beyond IT products such as traditional mice and keyboards. The brand is strongly associated with these peripherals and is even one of the suppliers of such products to the Brazilian armed forces.

“We reaffirm our commitment to acquiring everything that brings technology and makes people’s lives easier, at a fair price for Brazilians. From tablets, smartphones, laptops and small appliances to electric motorcycles,” says Flavia Drummond, Chief Marketing Officer of Multi, referring to the recent startup acquisition. Watts Electric Mobility. for the project rebrandinga multi relied on advice from In Brand, Soko agency and own team marketing.

new logo

The new logo, “inspired by technology, diversity and simplicity, reflects the brand’s attributes – democratic, attuned, human and relaxed – to be built in this new moment,” the company said in a press release. In addition, the new brand has sound logo which will apply to all lines dedicated to technology such as laptops, smartphones and tablets.

“The curves of the M, which will become an icon of the brand, reinforce connections and hint at a unique and memorable grip. Rounded corners invite and bring the consumer together in a modern and human way. And the spaced letters create a lightness that the company aims to convey,” says Leo Saito, Creative Director of Multi.

Another important point of the new communication strategy of Multi is to increase interaction with the audience. To do this, the company plans to strengthen the work in social networks.. In addition to starting Channel “M” on YouTubewhich offers branded products and technology information, with the contribution of digital influencers from various segments Multi is also starting his journey on TikTok and Kwai..

Multilaser is the new official representative of Sony products in Brazil.
The Brazilian company has started selling WH, WI and MDR series headphones on its official website.

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