Introduced by TikTok New features that will allow users to watch short videos with subtitles that are translated Information presented in the desired language so that content creators can reach audiences anywhere in the world.

However, since last year, anyone who uploads content to the social network has the opportunity Automatic subtitle generation What is narrated in the videos, except that this tool is intended for people with hearing problems or who cannot listen to the videos in a particular place.

But with this new update, they are Whether viewers will have the power to activate automated transcripts, They will be able to do this by clicking on a specific icon in each video, instead of waiting for the content author to configure it.

In any case, for this case, the developers of the application have created this feature for those who like to learn languages ​​or watch content from other latitudes, because it applies not only to subtitles, but also Automatic translations that will now be created. At the moment there are languages ​​in which subtitles can be activated English, Portuguese, German, Indonesian, Italian, Korean, Mandarin Chinese, Spanish and Turkish.

On the other hand, TikTok is developing a series of features for entrepreneurs, with the idea of ​​continuing to grow in Latin America and changing the concept of a dance site for Generation Z that some people have on the platform.

According to Tatiana Lopez, Director of Latin America TikTok For Business, this could not be further from the reality, as the application is consolidated for entrepreneurs as an entertainment site that creates business results.

In an exclusive interview with Infobae, Lopez mentioned that the idea is to offer solutions to entrepreneurs to create creative, authentic and positive content. He also added that the platform differs from typical social networks because it does not show its users only the publications of their contacts, even if they are not attractive, but also shows content of interest that may be of interest to them. What was consumed recently.

Something very important is that this only happens when the daily consumption of the platform is 80 minutes per person globally, but in Latin America the number of views increases much more. Similarly, the number of registered users has reached 1.398 million worldwide, although the application is very recent in Latin America, so this type of initiative tries to continue attracting an audience in the region.

These new TikTok For Business tools are coming to this part of the world in an initial and gradual way, as they are already in Brazil and will soon come to Mexico. The idea is that this platform works democratically so that anyone with a business can log in and access different ways to advertise.

What’s new about TikTok for advertisers?

Tatiana Lopez explained that, on the one hand, the idea is that it can be planned in different formats; Mainly through short videos which are the main feature of the app. The idea behind this is to attract people and get them involved as part of the campaign. It also offers the option to display campaigns in Top View, which is the first video shown when the app is opened.

However, different patterns can also be displayed to store For users to find the products and services of advertisers. But the most promising strategy to help entrepreneurs is the so-called “hashtag challenge”, with which brands can create their own labels and generate trends, distribute and invite users to do challenges related to the community, massive trends are created.

Continue reading: