The world of trademarks and intellectual property sometimes leads to surreal situations, such as a recent case a company called META that sued Meta (formerly Facebook) for using their brand without their permission, a situation that in the given context could at first be interpreted as involuntary plagiarism, but we will see what will be revealed or what settlement will be reached in the upcoming legal process, especially when we see the trend from Mark Zuckerberg to get the company into very muddy puddles.

META, with capital letters and with the official name of METax LLC, is a company that, according to its founder Justin Bolognino, has more than 12 years of history and is dedicated to creating “multi-sensory live experiences that ignite the human spirit through technology, design, music and storytelling“. In addition, Bolognino also claims that Facebook’s alleged misappropriation of the brand has caused great damage to his business.

We remind you that Facebook decided to rename its parent company Meta in an attempt to clean up its image and raise its Metaverse, leaving the original brand to the social network that launched the empire that also has popular services such as Instagram and WhatsApp on its network. hands.

The trial is apparently not a hot deal for Justin Bolognino, as his lawyer Dyan Finguerra-DuCharme explained that his client’s company he has been negotiating with Meta for eight months to reach some kind of agreement, apparently without success. The plaintiff claimed to have exchanged thousands of pages of information with Zuckerberg’s corporation to reach an agreed resolution, but saw that Meta had no intention of handling the matter directly.

Although the situation may sound like a joke or joke, it is not at all implausible to think that Justin Bolognino’s company is now considered something that it is not (assuming that his version is true), which is logical, considering that Meta, what used to be Facebook has infinitely more media impact. This was emphasized by Dyan Finguerra-DuCharme, who said that his client, when will it come out”In an attempt to market and promote their services, consumers now falsely and mistakenly believe that their services are from Facebook“.

There are things in the lawsuit that remain up in the air, at least for now, such as the requested amount for damages. On the other hand, Jessica Litman, a law professor at the University of Michigan, sees it as likely that META (Justin Bolognino’s company) will win the lawsuit she brought against Meta, but doubts that the corporation founded again by Mark Zuckerberg will. don’t count on the army of top lawyers at your disposal.

The case bears some resemblance to that of the iFone, a Mexican technology solutions company that was sued by Apple for allegedly infringing on the iPhone trademark. The dispute was settled long ago in favor of the Mexican company, whose brand is perfectly distinguishable from the smartphone division of the Cupertino giant. However, the META situation can obviously confuse ordinary people, so the outcome of this lawsuit could be very different.

port imageada: Wikipedia