Working with the vision to lead Turkey’s digitization Vodafone, It’s gearing up to open its first store on the Metaverse. Very fast in Decentraland“66.-1 package” opens at Vodafone Metaverse is in stores Customers are greeted by the personal digital assistant TOBi. Customers can meet all their technology-related needs and access Vodafone’s products and services by experiencing a next-generation digital in-store experience, which will be designed in line with Vodafone’s next-generation retail approach. Vodafone Turkey will be the first country to open a store in the metaverse between Vodafone Metaverse Store and Vodafone Group countries.

Meltem Bakiler Şahin, Vice Chairman of the Board of Directors of Vodafone Turkey, said:

As Vodafone, we continue to take important steps in the new generation of retailing. We design all our channels by focusing on the experience and needs of our customers, and we continue to innovate in line with changing shopping trends. With our multichannel strategy, we offer our customers access to our products and services in every corner of the Vodafone ecosystem. With this understanding, we took action to join the metaverse as well. According to research, the metaverse is on track to become a vast virtual universe with $8 trillion in business opportunity. With the Vodafone Metaverse Store, which we will be launching soon, we want to offer our customers the privilege of Vodafone in the metaverse environment. As Vodafone, we will continue to provide our customers with the best digital experience in any environment.”

There will also be brand campaigns

Vodafone Metaverse Store will have dedicated areas for campaigns from Vodafone’s brands such as Red and FreeZone, as well as areas for environmental, social and governance initiatives. The content that Vodafone offers to gamers under the FreeZone Gaming umbrella will also be available in Vodafone Metaverse Store. In the metaverse store, where sales references are made to Vodafone Online Store with a QR code or link, Virtual Reality and Augmented Reality experiences will also be offered to customers. Various events and launches will also take place in the Vodafone store in the Metaverse.