If there are doubts that Tiktok is a reference to stay informed, as so much of its production is for leisure and appears to lack information, a survey by Ofcom, the UK’s communications services regulator, sheds more light on it. published about the use Journalism Lab.

According to research, Tiktok is not only the fastest growing network among adults, but also Almost half of people who use it for current events turn to this network instead of traditional media to stay up to date with updates.

Yes, they don’t have much confidence that the information is accurate, but it makes up for it as they get more perspective than traditional media.

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Instagram as a news source before TikTok

Ofcom’s annual UK news consumption report 2021/2022 shows for the first time: Instagram is the most popular news source among young people, used by nearly three in ten (29%) in 2022. It is closely followed by TikTok and YouTube, 28% of young people use it to follow the news.

BBC One and BBC Two, historically the most popular news outlets among young people, dropped from number one to number five. Just five years ago, nearly a quarter (24%) of young people used these channels for news, compared to almost half (45%).

BBC One remains the most used news source among all online adults, Despite being one of the main TV news channels aiming to reach fewer people in 2022. News viewing on BBC One, BBC Two, BBC News Channel, ITV and Sky News is now below pre-pandemic levels, continuing a long-term downward trend in traditional television news viewing.

Tiktok is growing from 1% to 7% among adults

By contrast, TikTok saw the biggest increase in usage of any news source between 2020 and 2022: from 0.8 million UK adults (1%) in 2020 to 3.9 million United Kingdom (7%) in 2022. He rose to adulthood in the Kingdom.

TikTok’s growth is driven by younger age groups, with half of its news feed users aged 16-24. TikTok users say they get more news on the platform from “other people they follow” (44%) than from the media (24%).

Yih-Choung Teh: “Today’s Young People Are Increasingly Likely to Buy Newspapers or Watch TV News”

According to Yih-Choung Teh, director of strategy and research at the Ofcom group, “Today’s youth are increasingly more likely to buy a newspaper or watch television news and they prefer to stay up to date by browsing their social networks.”

And although young people believe that news on social networks is less reliable, they are more likely to use these services. It offers a variety of views on current news.

Adults continue to rely on television for information

TV remains the most trusted news source among UK adults (71%), while news on social media is seen as the least trusted (35%). While CNN (83%) and Sky News (75%) are trusted by their viewers for news, most viewers also trust public service broadcasters: BBC (73%), ITV (70%), Channel 4 (66%) and Channel 5 (%) 59).

Among young people, half of YouTube and Twitter users believe they are presenting reliable news (51% and 52%, respectively). Despite its popularity in news, less than a third (30%) of teens trust TikTok’s news content.

The decline in print news seems to be accelerating

Combined use of print and online newspapers among adults is 38% in 2022. A significant decrease from 2020 (47%) and 2018 (51).

This is due to the significant decline in the reach of print newspapers in recent years, and the trend observed before the pandemic appears to be accelerating.

Less than a quarter (24%) of adults in the UK use print newspapers for news. Compared to more than one-third (35%) in 2020 and two-fifths (40%) in 2018. Newspaper use among youth has dropped from 19% to 13% in the last five years.