According to research Tracker of personal computing devices IDCcarried out IDC BrazilIn the first quarter of 2022, 713,000 tablets were sold in Brazil, down 31% from the same period in 2021. drops by 45% and 1% respectively over the same comparison time.

Drop in tablet sales in Brazil

According to Daniel Voltarelli, market analyst at IDC Brasil, a technology consultancy, “The decline in the first three months of this year was mainly due to due to economic problems that reduce the purchasing power of the population, such as high inflation and interest rates“. A similar result and for the same reasons occurs in the rest of the world. There was a 9% drop worldwide. tablets.

In the corporate market, the results were better due to the educational direction. Of the 346,000 corporate tablets, 260,000 are education tablets, up 4% year-over-year. In addition, there has been an increase in occasional demand from companies, especially smaller ones with up to 99 employees, who have purchased tablets for use by their employees, increasingly included in the hybrid work model.

As for the average price of tablets, which is about R$1,000, it was about 10% higher, while revenue fell by 23% year on year. In the first three months of 2022, this result was BRL 736 million.

Expectations for the rest of the year

For the remainder of the year, IDC Brasil is forecasting a strong contraction in the overall tablet market, mainly due to a slowdown in retail sales. In this segment, a strong decline is expected, more than 20% year on year.

In terms of sales to corporate clients, the market is expected to experience a slight decline in almost all segments. Only the private corporate market should remain stable until the end of the year.

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