Bad is that which ends badly, a version of the popular saying, and even worse is that which begins badly and ends badly, for added punch. Y that’s exactly what happened with the Spotify Car Thing, a device announced by Spotify late last year that went on sale in February of this year. A device that saw its way when Spotify removed Car View at the same time as its announcement, and a few months later (a month after Spotify Car Thing went on sale) also decided to end compatibility with several Pioneer and JVC-Kenwood car devices. .

Priced at $89.99 and for sale in the United States only Spotify Car Thing was supposed to be the default Spotify player for cars. The design, technologically speaking, was not bad, since we are talking about a device with a 4-inch touchscreen, compatibility with Apple CarPlay and Android Auto, and voice control using noise-canceling microphones. A device that would make sense if it weren’t for the fact that it didn’t add anything new to all the existing solutions of this type, starting with the integration of Apple CarPlay and Android Auto in the cars themselves. the possibility of connecting a smartphone to the vehicle using handsfree.

Even though Spotify took the two measures mentioned above that went directly against its users and garnered quite a few negative reviews from them, we can imagine that relying on the Spotify Car Thing will be a success. Something that unfortunately did not happen for her bottom line and for her image, to the extent that, according to what we can read in The Verge, the company has already completed production of the Spotify Car Thing and is currently selling the stock it maintains of them. At a significant discount, of course, as it has dropped from the original $89.99 it originally cost to the $49.99 it can be bought for today.

The company would invest 31 million euros in the Spotify Car Thing project, which had a relatively negative impact on its quarterly financial statements. And as you can imagine, the device would generate far less user interest than the company expected. Something we could already begin to suspect when, after pressure and certainly after seeing the numbers, the company stated that it was already working on a new Car View mode. However, due to the deadlines they are working with, it is possible that we will have to wait a little longer. Maybe less, yes, now that the Spotiy Car Thing is becoming a thing of the past.