While the e-commerce giant Amazon is still keeping Prime subscription fees in Turkey at a very affordable level, important news is starting to arrive from Europe today. The e-commerce giant has started raising Prime subscription fees in the European market, specifically for countries. created The percentage increase is up to 43%.

According to the details shared, the annual cost for Amazon Prime will increase by 20% in the UK, 30% in Germany, 39% in Spain and Italy, and 43% in France. The new rise, which will take effect from September, follows the rise in the US. Well, the price of Amazon Prime, which, despite the increase in the value of foreign currencies in our country, has not increased for a long time. will it be delayed?

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Will Amazon Prime Raise Its Rates?

The answer to this question was recently on the agenda. Amazon Turkey Country Manager Richard Marriott said in a statement on this question: “We always consider increasing the price of our products or services as the last option.‘ he had stated. He then went on to say that Turkey is one of the fastest growing markets in Amazon. have a long-term strategy explained.

So, what would be the possible pay if the decision to raise is made?

Of course, this answer is not a definitive answer to this question. Well, it is possible if Amazon Prime increases costs in Turkey. how much will the increased price be? Although it is difficult to give a clear answer to this question due to the increase in the exchange rate, we can say an average price based on the price increases in Europe without taking into account the change in foreign currency.

Amazon’s walk in European countries lowest 20%, highest 43% If we know there will be predictable it can be as follows (we count on monthly subscription as there is no annual subscription in Turkey):

• Amazon Prime current subscription cost: 7.99 TL
• Amazon Prime potentially 20% higher subscription cost: 9.60 TL
• Amazon Prime potentially 43% higher subscription cost: 11.44 TL

Looking at Amazon’s past statements, what can we say?

In an interview with Amazon’s Prime executive in September 2020, Fatih Altaylı shared that the Prime fee in Turkey will always remain close to $1. When this statement is made The dollar exchange rate was around 7.50 TL. The dollar is today at the level of 17.86 TL. Therefore, this percentage increase (138%) Given that Amazon’s possible increased fee, both with European rates and foreign exchange rates, could be as follows:

• Amazon Prime May Increase Price (Dollar Difference): TL 19.04
• Amazon Prime possible price increase (dollar difference + 43% increase): 27.22 TL

The above prices are complete is hypothetical Let’s remind you again. But in the event of a possible increase, Amazon Prime’s new monthly fee 10 – 25 fluorescent range can be expected. Yes, because the price range is very wide there are too many variables.