OUR alphabetcompany that owns Google, released yesterday (26) its financial results for the second quarter of 2022, which runs from April to June. Among the achievements presented by the company, one of the highlights is YouTubewhich is showing signs of decline and will focus on increasingly competing with tik tak.

The ad made a splash on YouTube

Despite the presentation 5% increase in ad revenue growth in the past three months, compared with last year, this growth is a matter of concern to the company. This is because, even after generating $7.34 billion, this increase was far below the 14% that the platform introduced in the first quarter.

This suggests that Youtube advertising revenue has dropped significantlywhat worries even more alphabet taking into account reports from twitter as well as click. They believe the advertising business is likely to experience more disruption this year as potential clients rethink how to spend their money or suffer from other economic problems such as inflation.

Credits: Google Disclosure

To try and reverse it, the social network Google should focus even more on your dispute with tik tak. According to the company, YouTube Shorts already uses a total of 1.5 billion accounts. connected to the platform, an average of 2 million visitors per month. The company recently started showing ads in these short videos, which could soon bring in a lot of revenue.

Poor Wall Street performance

In his report alphabet reported revenue of $69.7 billion and earnings per share of $1.21., which is slightly below the $70 billion and $1.31 that Wall Street analysts were expecting. Despite revenue growth of 13% year-over-year, the company reported a decline in earnings this quarter, its second straight quarter of decline.

In addition to YouTube, the tech giant also revealed information from its “search engine” and cloud services area. The research area showed a 14% revenue growth, reaching 40.7 billion USD, the cloud computing area is still expanding, but it has increased from 4.6 billion USD to 6.3 billion USD.

Source: Deadline, Alphabet

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