After much criticism, Meta decides to step back from plan to ‘titoktok’ Instagram. The American conglomerate’s second most important social network had begun implementing a series of changes to look more like TikTok, the short video app of Chinese giant ByteDance, which was experiencing overwhelming global growth.

However, users’ opinions have been more important. internal analysisAs Instagram boss Adam Mosseri says, he supports the changes they’re pushing. Now, some functions are paralyzed, but they can be reactivated in the future. Let’s see what this move is about and why we might hear back later.

Instagram will no longer be ticked (more or less)

We already announced it a few hours ago. Everyone wants to be TikTok, and the reasons seem clear: where users want to be, and the chance for more users to develop the advertising business that is the core of the tech companies that run social networks. Therefore, as he has done many times, Mark Zuckerberg considered changing to resemble his rival.

For years, advocating for connections between family and friends, Facebook debuted a homepage feed with more external content, including Reels. Instagram started moving away from photos and started showing more videos. The commitment to videos has been such that, with a few exceptions, all videos uploaded to the platform will be converted to Reels and can be used by other users as a basis for creating other Reels.

Also, the company is A “more immersive” experience on Instagram. Content shown in home feed displayed in full screen, in the best TikTok style, but the bottom navigation bar has not disappeared. This latest change seems to have been the last reason why users, including the famous American Kim Kardashian and Kylie Jenner, who are among the most followed on the platform, expressed their dissatisfaction with the company.

In response to this scenario, Mosseri said in an interview with Casey Newton on Thursday: will cripple the fullscreen homepage feed test, but not immediately, but in the next few weeks. Same way, will limit the amount of recommended content appearing on the social network. In this sense, the manager assures that they will work to improve their algorithm. “I’m glad we gave it a shot, if we don’t fail from time to time, we don’t think big enough or brave enough,” he said.

However, this move may not last long. According to Mosseri himself, the purpose of the social network is “to take a big step back and get back together”. So he says after this learning they will come back with new ideas or iterations. “We will work on that,” he said. We don’t know how this iteration could be, but considering the current scenario, it could also have a TikTok flavor.

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