Facebook, which changed its name to Meta last October, has since been trying to gather teams or companies to do research in many different areas. The latest venture in the company’s goal is Canadian AdHawk.

AdHawk, one of the startups active in the field of artificial intelligence that Meta focuses on, is mainly focused on eye-tracking technology. Because this technology occupies a very important place in Meta’s plans.

Meta will almost look into our eyes

Under normal circumstances meta When we say that, the first platforms that come to mind are of course Facebook and Instagram. While the idea that eye-tracking technology could be used to measure advertising interaction is one of the first ideas that comes to mind, both on KVKK Meta will not attempt such a thing because of both the problems to be experienced and the privacy concerns. This brings us to another area where we know the company is working intensively.

Metaverse for virtual reality and augmented reality applications, eye tracking systems aware of its crucial importance. On the other hand, according to the news, AdHawk is not friendly to this purchase process and will decline the offer.

Working with investment bank Moelis AdHawks The goal is not to find a company to buy, but to find investors for them. It is currently stated that in addition to Meta, four other companies are investigating the conditions for investing in AdHawk. What makes AdHawk so valuable is that without a camera, it collects hundreds of data every second and displays it as a multi-purpose eye tracking system.