Instagram announced on Thursday that it is halting some of the features included in its latest updates after receiving a growing backlash from users.

According to the technical bulletin PlatformerIn recent days, the social network has been criticized by users, including celebrities such as Kim and Kylie Kardashian. Disappointing as the app tries to look more and more like its Chinese rival TikTok and strays away from its original concept As a way to share photos between friends.

Among the features most asked by users Showing a higher proportion of recommended content from accounts they don’t follow. The full-screen format, as used on TikToK, has also been criticized by subscribers.

Digital celebrity sisters Kim and Kylie Kardashian were among the most active users this week posting messages asking the company to “make Instagram be Instagram again” and stop trying to be like TikTok.

This phrase was born on the petition platform change.org, which As of Thursday night, he had received more than 229,000 signatures in support of the initiative.

“Let’s go back to our roots on Instagram and remember that the intent behind Instagram was to share photos, for God’s sake,” the petition reads.

Instagram CEO Adam Moseri responded to the controversy earlier this week with a video on Twitter saying the features are in development and being tested with a small number of users.

“I’m glad you took the risk,” Mossery said in an interview with Casey Newton Platformer.

“But we definitely need to make a big move and regroup.”he added.

“If we don’t fail every now and then, we’re not thinking smart or big enough,” he said.

Moser argued that the move to more video presence would happen even if the service didn’t change anything because Users share and search for video clips on the rise.

“If you look at what people are sharing on Instagram, you can see that over time there’s been more and more movement towards video,” he explained.

Meta CEO Mark Zuckerberg backed that position on a call Wednesday, confirming that more and more people are watching videos online.

Meta and Google are among the companies facing TikTok’s growing competition for people’s attention, launching their own versions of the short video sharing format.

(according to AFP)

Continue reading: