It has already been pushed back to 2021, when the elimination of third-party cookies was supposed to become a reality by the beginning of this year, however, ITo date, it continues to function for another two years.

with that The world’s major advertisers and marketing companies will still have time to finish adapting to new strategies for generating advertising content on the Internet.

Google develops and implements various updates to protect the privacy and integrity of Internet users, which means that companies do not adapt to new data protection trends, which requires additional time.

“The most consistent feedback we’ve received is It takes more time to evaluate and test new Privacy Sandbox technologies before disabling third-party cookies in Chrome.” said Anthony Chavez, Google’s VP of Privacy Sandbox, in a post on the company’s blog.

“As developers adopt these APIs, we now plan to begin phasing out third-party cookies in Chrome in the second half of 2024,” he said.

Cookies are small pieces of code that websites send to a visitor’s browser and are stored while a person visits other websites. The practice has fueled much of the digital advertising ecosystem and its ability to track users across multiple sites for advertising purposes.

This new decision to delay the cookie policy change for another two years comes just theno Advertising and e-commerce companies are affected by changes to Apple’s operating system features and privacy settings.So, this new decision by the technology company gives them a break to continue adapting to the new paradigms of digital marketing.

In addition to the above, in a Google blog post, Chavez explained that the company is also expanding the testing capabilities of the Privacy Sandbox APIs, which was launched in 2019 to find alternatives to cookies and reduce the impact between vendors.

even andLast year, after advertisers raised concerns about the changes, Google said it was “extremely confident” in third-party alternatives.

Firefox, on the other hand, is another browser that has prevented the tracking of third-party cookies while browsing the web.

So the company announced that it will enable Total Cookie Protection by default, a feature that will prevent companies from tracking user behavior while browsing the web. This is possible by using techniques that restrict cookies to the website where they are created so that they cannot be tracked when another website is opened.

Firefox will no longer allow cookies to track user behavior on the Internet

Mozilla ensures that no website can access external cookie containers, so user privacy is guaranteed.

Total Cookie Protection is an evolution of Tracking Protection, an option launched in 2015 as part of Firefox’s personal browser, which blocks ads, analytics trackers, and social buttons that analyze proprietary behavior and collect data without being noticed.

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