youtube shorts It’s a replacement for Tik Tok that the folks at Mountain View set up to counter the Chinese phenomenon, a feature within YouTube itself that isn’t doing badly, as far as it goes, but one where the company hopes to see more growth. .

Despite these numbers, however, YouTube Shorts has a problem, and that is that much of the content that creators create for this feature or mod—which is what it is, after all—from YouTube is nothing more than a port directly from YouTube. have already posted on Tik Tok. So you have to choose.

Although there is original material, the most popular creators are swarming on both platforms and when it comes to picking up your phone, keeping your brain in neutral and watching short videos, if you have to choose, the ruthless algorithm of the Chinese application leaves the American one in a loincloth, however striking it may be. So many users will prefer the original to the copy.

This is worth noting because it may have played a role in the development of the feature that YouTube Shorts implements: it allows creators to use already published normal videos. It goes without saying that there is no place in this world with more videos than YouTube.

Creators can draw from your past videos and create new content for YouTube Shorts, by the way, with quite a lot of flexibility. In other words, it’s not just about the ability to convert traditional videos to Shorts, because YouTube Shorts support a maximum of 1 minute for the duration of your videos.

The news announced by YouTube thus includes the possibility of converting traditional videos to Shorts with the specified length limitation; use only matching fragments; or use specific fragments and create new content until the video is complete. Of course, only the original creators will be able to use the videos they upload.

Of course, there was a law, a fraud, and not only that: the amount of historical mini-videos that YouTube has filled since the beginning of the service is such that it is enough to fill YouTube Shorts with almost endless content. The pulse with Tik Tok is therefore maintained. We’ll see how the competition develops.

The Chinese network has freshness and trend in its favour; American, veteran, catalog, more flexibility and more attractive reward for creators. But none of that has done much to curb Tik Tok’s growth so far, other than trying to stop YouTube Shorts.