There is nothing new in what podcast it is a format that is growing in Brazil and around the world – today there are more 4 million podcasts on Spotify and this number is growing every quarter. But after putting podcast on air, the most frequently asked question: how to increase the audience? Check out 5 tips to get more listeners on subsphere:

1. Define your target audience

You may be thinking, “My podcast is for everyone,” but keep in mind that the key to increasing your listeners is to find your niche. Consider the audience most likely to identify with the content – the more specific the topic of your show, the easier it will be to identify and engage your audience.

2. Understand who your listeners are

Where do they live, what are they interested in, what other podcasts do they listen to? To answer these questions, it is recommended to use anchor, which includes everything you need to create and distribute your podcast. The free platform’s built-in analytics can help you track the demographics and trends of your current listeners. You can also find out how many listeners listen to most of your releases, the most popular moments of your podcastepisodes with the most listeners, release schedules and release announcements, and more.

3. Connect with the audience

Once you have identified your audience, contact them. Focus on building a community around your podcast. By allowing listeners to interact with your podcast, you reinforce the sense of community..

in social networks

• Promoting your show on these platforms makes it easier for people to get to know you and for you to promote your content. Check out some other tips to promote your content:
• Write about each new series.
• Use hashtags specific to your showso that listeners can participate in the conversation.
• Tag guests, organizations, TV shows, artists, and anyone featured on episodes that are active on social media.
• Respond to comments to engage your audience.
• Post images, episode quotes, behind-the-scenes and guest photos.
• Extract short audio clips from episodes to share on Twitter and Instagram.

Episode Description

One of the best ways to draw attention to your show and make a strong impression on potential listeners is to write a good episode description. Try to be concise and demonstrate the tone in which you speak (two to three sentences maximum), as well as pre-determine the topics you will be discussing throughout the episode.

4. Join other podcasters

There are millions of podcasts on Spotify and all creators want to expand their audience, no matter how many listeners they have. Connect with other creators to build a support network: connect with other podcasters, mention them on social media, and introduce them to your listeners.

5. Advertise guests

Guests can be a great way to expand your audience – they can be friends, experts in a field, or someone you’ve always dreamed of talking to. Encourage your guests to promote the podcast episodes they are on. Make this job easier for them by sharing resources that they can easily post – some examples include suggested text, a link to an episode, an interesting quote from an interview, and a special photo from a recording session. Post information about your guests to their networks and tag them so they are more likely to share it with their followers.

RADAR Podcasters

O Spotify launched RADAR Podcastersprogram version RADARas is the case with music artists who single out new content creators from subsphere around the world and helps them reach new audiences. In Brazil, the podcasts they receive are Podcasters RADAR Brazil next block – Any Things Dante Olivier; Diario Aberto, Joao Marano and Lance Braba, Andres Delgado.

Each quarter, Spotify’s podcast editors will select 2-3 promising creators from millions of podcasters who use the platform for editing and distribution free Anchor podcasts for the opportunity to take advantage of Spotify’s best editorial and promotional features, such as a local playlist Podcasters RADAR Brazildedicated to the global RADAR hub, providing visibility exactly where podcasts don’t exist. RADAR Podcasters highlights 40 authors worldwide, in countries where podcasting continues to grow: USA, Brazil, Spain, Italy, Colombia, India, France, Argentina, Chile, Japan, Australia, Mexico, the Netherlands, Indonesia and the Philippines.

Spotify launches video podcast feature in Brazil
The platform has already released the first podcasts in the new format.

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