Short video platform Kwai organized a workshop for journalists and newsmakers on social media in Bogotá, Colombia to Teach them some aspects and strategies that will help them succeed.

The seminar was conducted by a Colombian journalist, Daniel Samper and the influential, Elmindo, who gave a speech These recommendations will grow as news content creators in Kwai and other social networks with a vertical video format.

Revolutionize the traditional inverted pyramid technique

It’s a practice journalists have used since the profession itself, which involves mentioning the most important and surprising details of a news story in general terms at the outset to grab people’s attention.

Users join short video platforms for the same reason viewers did before, to have a little fun and relax. It is crucial to capture the attention of people who use social networks from the first moment of content reproductionOtherwise they will swipe to the next video.

After the most relevant aspect of the news is presented at the beginning of the video, you should begin to break down each fact from the general to the most specific details, trying to answer the questions What? who? , how when where? and because?.

Be innovative and creative

A few years ago TV channel offerings were limited, even when you had an antenna to receive the service, now with the Internet, access to information is endless and If you can’t develop quality that gets the public’s attention, they’ll find thousands of other creators on the web and platforms to choose from.

Therefore, it is necessary to develop strategies that manage to attract the attention of consumers by being innovative and creative, some journalists do this by showing relevant images during the conversation, some appear in front of the screen as if it is a news broadcast and others leave. Music to change.

Never forget the sources

on television, radio and press The aspect that creates the most credibility among viewers are the interviewees and special guests which should usually be parties involved in the events being narrated, such as witnesses or experts. In other words, to achieve user loyalty, if you want to create content about technology, for example, it would be a good idea to invite someone who has worked or has close experience in artificial intelligence to participate in the publication.

Finally, Kwai is a platform facing tough competition to attract new followers in different social networks, it has proposed to generate various initiatives to encourage people to create content for its application, for example, there is a plan to help journalists monetize the platform.

Gustavo Vargas, Kwai’s Communications Director for Latin America, assures us the following: “Our customers increasingly prefer news content, for this reason we feel a huge responsibility to promote media and journalistic content creators to build more. A transparent and professional content environment”.

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