Amazon Prime Video is increasing its commitment to sports content and from September it will be one of the official media where all the matches will be SmartBank LaLigaSpanish second division football league.
Although, like LaLiga de Primera División, the new season will begin in the same month of August, Amazon Prime Video will not be added to the reruns until September, coinciding with the Amazon Prime price increase planned for those dates. However, one does not seem to be related to the other, although the platform will take advantage of it.
The news is confirmed by the official website of LaLiga, where the media that will compete for TV coverage are announced: Movistar and Orange, which, in addition to LaLiga Santander (first division), include LaLiga SmartBank in their offer; Telekabel through its sports package; and from September Euskaltel, R, Virgin Telco, MásMóvil, Yoigo, Guuk and Amazon Prime Video for LaLiga SmartBank.
Specifically, Amazon Prime Video subscribers – in the absence of more data, it’s assumed to be content included in the subscription, at no additional cost – will be able to see 11 live matches each day, 6 from the promotion stage to the Premier League, as well as weekly summaries and other related content with LaLiga SmartBank.
“This proposal facilitates access to LaLiga SmartBank emotions while guaranteeing the achievement of the economic goals proposed by LaLiga and may even increase the value of the rights in this category,” explained LaLiga.
It should be recalled that at least for the 2022/2023 season, the major operators operating in Spain remain in LaLiga Santander, with a special mention of Movistar Plus+ and its agreement with DAZN, and it will continue like this until 2027, when the current contract is concluded. We’ll see what happens from then on, as Amazon Prime Video has only increased its commitment to sports.
Football lovers can now add one more reason to positively evaluate the increase in the price of Amazon Prime. Of course, LaLiga SmartBank is not LaLiga Santander, but we’ll see what happens when it does, because it’s very likely that it will eventually, even if we have to wait a few years. In the meantime, that’s it.
