One of the most interesting features of instant messaging services is groups. The ability to share a conversation with a certain selection of people, be it a group of friends, family, colleagues, etc., facilitates the organization in many ways, allows the rapid and efficient dissemination of information, it is a tool to maintain contact when it is not possible through other channels.. .in short, it suggests solutions to many common circumstances on a daily basis.

It’s true that they also have detractors, you only have to go through social media to see the amount of “sympathy” that groups of school parents are getting… but anyway, the reason for this news is not to enter such an arena complex and controversy. We prefer to stay with the friendliest face of WhatsApp groups and from this point of view we can positively evaluate the news that is coming.

And it is as we can read in Phone Arena, WhatsApp is preparing two new features to make it easier for admins to manage groupsthat is, the people who are responsible for them.

The first is so necessary and long awaited that it is actually a wonder that it has not yet been realized and it is group administrators can delete group posts for all members. And the thing is that when the author of the message wishes to delete it, he has the option to do it only for himself or for the whole group, but until now the admins, although they are responsible for the group, cannot delete the message. from the group. the same for all its users. According to WABetaInfo, the discoverers of the new feature, it will debut very soon.

And on the other hand, even though it seems like it will take a while to reach all users, WhatsApp would already be testing with chatbots, which could only be added and managed by administrators and which would allow the automation of the publication of advertisements within the application. These notifications will include announcements about new features, WhatsApp tips and tricks, and possibly promotional and advertising messages.

It will be interesting to check if these chatbots are configurable by administrators or if, on the contrary, only WhatsApp will decide on its content. In the latter case, unless the rest of the content is particularly useful and the admins can’t get at least some of said monetization, I doubt it’s something that’s widely accepted on the service.

In any case, it’s becoming more apparent every day that Meta has been stepping on the accelerator with WhatsApp since early last year, as more and more users jump to other services looking for what they can’t find. in WhatsApp.