The company announced its platform “Amazon Drive” will be discontinued from 2024. So, users of its Prime service will be able to use the cloud storage system until December 31, 2023, after which date they will no longer have access to their files.

Although this platform is not well known in Latin America, is another service for storing images, videos and other types of files exclusively for Amazon users which gives you 5GB of storage with Amazon Photos.

According to the company itself, They have decided to remove this platform from their service pack as it has become very outdated. So they are giving users until New Year 2023 to withdraw the saved files, from now on no one else will have access to this cloud.

So, as mentioned earlier, This platform will be closed in stagesIn fact, this is what the American company discloses on its FAQ blog, where they also express that they have preferred to focus their efforts on Amazon Photos.

And while users will be able to store their files until the aforementioned December 31, 2023, starting January 31 next year, they won’t be able to store any more content in the cloud service. From October 31 of this year (2022), the platform will be downloaded from the Android and iOS application stores.

However, it is emphasized that users of this cloud storage service will be able to continue to access, view and download their files until December 31, 2023, after which Amazon Drive will be closed and some files will be lost. But photos and videos will still be stored in Amazon Photos and available after the above date.

Finally, the company said that it will send reminders to its users about the liquidation of this platform and the dates announced for it, as well as warn them about possible new alternatives.

Another important news related to the big technology companies of Silicon Valley is the delay in eliminating third-party cookies at Google, because it seems that marketing companies have not yet finished adapting to new technologies.

It has already been pushed back to 2021, when the elimination of third-party cookies was supposed to become a reality by the beginning of this year, although the date has been pushed back another two years.

Thus, the world’s major advertisers and marketing companies will have some more time to complete the adaptation to new strategies for generating advertising content on the Internet.

Google develops and implements various updates to protect the privacy and integrity of Internet users, which means that companies do not adapt to new data protection trends, which requires additional time.

“The most consistent feedback we’ve received is the need for more time to evaluate and test new Privacy Sandbox technologies before disabling third-party cookies in Chrome,” said Anthony Chavez, Google’s VP of Privacy Sandbox on the company’s blog. .

“As developers adopt these APIs, we now plan to begin phasing out third-party cookies in Chrome in the second half of 2024,” he said.

Cookies are small pieces of code that websites send to a visitor’s browser and are stored while a person visits other websites. The practice has fueled much of the digital advertising ecosystem and its ability to track users across multiple sites for advertising purposes.

In addition to the above, in a Google blog post, Chavez explained that the company is also expanding the testing capabilities of the Privacy Sandbox APIs, which was launched in 2019 to find alternatives to cookies and reduce the impact between vendors.

Even last year, after advertisers raised concerns about the changes, Google said it was “extremely confident” in third-party alternatives.

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