Demand for broadcasting services broadcasting over the Internet continues to increase day by day. This situation naturally arises for both broadcasting services and traditional media between broadcasting services among themselves leads to more competition.

The latest news about this race is Warner Media and Discovery happened between them. According to new information, these two main companies, to which HBO Max and Discovery Plus are affiliated, would “the most diverse content portfolio in the world” announces that they have officially merged into form

WarnerMedia and Discovery under one roof

WarnerMedia and Discovery announced last year on behalf of streaming services about this new partnership that was in development at the time. “will be able to invest in more original content, develop programming options in global linear pay-TV and broadcast channels, and innovative video experiences and consumer choices able to offer had used the words. Today, investors believe that WarnerMedia and Discovery Warner Bros. Discovery’ announced the approval of the multi-billion dollar deal that will allow it to establish a new platform under its name.

This new company marks a time of significant change for WarnerMedia and is chairman and CEO of Discovery. David Zaslav Although it is stated that it will be operated by; Bring Discovery more into the broadcast and studio space. a tough competitor This agreement is expected to be a brand new alternative for consumers.

That said, HBO Max and Discovery Plus are expected to merge into a single service at some point. In this way, WarnerMedia’s is popular and valuable story content library, Discovery’s global presence, a wealth of content in local languages, and deep regional expertise in more than 200 countries and regions. with the merger for both companies A much more advantageous period begins. Experts say this agreement makes extraordinary sense and has great potential for success.

Will there be a new streaming platform like Netflix?

Of course, the content of the broadcast, of which both companies are experts, is in fact: completely different It’s also quite remarkable. euphoria Opposite HBO, known for hit TV shows like Discovery’s nonfiction documentary The fact that it is famous for its content sparks curiosity about what kind of broadcasting platform will emerge. This is of course due to Discovery. Netflix It offers the advantage of having a content portfolio that is suitable for almost everyone.

There’s also the fact that mega mergers like the one between WarnerMedia and Discovery actually deliver to consumers at the end of the day. how much benefit? has a question. Packaging and rebranding are in theory a huge market, giving consumers more choice. In practice, it looks like we’ll have to wait a little longer to talk about how this scenario will give viewers an advantage given the increasing competition like Netflix, Disney Plus and Amazon Prime Video.