In a recent survey conducted by an investment house piper sandleryou iPhones and AirPods have established themselves as the favorite foods of youth in the US at least in the last spring of the northern hemisphere. According to a survey called Debriefing with Teens – and in its 43rd edition – 87% of respondents from a sample of 7,100 participants in 44 states have Apple, and 72% own headphones of the same brand. The mean age was 16.2 years.

The numbers represent an increase for the iPhone, albeit a small one, compared to the last poll, where the device was about 86% of respondents’ preference. Added to this is the encouraging fact that 18% already own an iPhone 13, the newest in the franchise.

And Apple can be confident in the loyalty of its customers, as 87% want their next smartphone to be Apple-branded. This number includes both those who have it and those who do not.

The survey also showed encouraging results for Apple in the watch business, as 37% of respondents Apple look. This number represents an increase of three percentage points compared to the last survey and outperforms the big names in the sector such as Rolex, which took 33%, Garmin and Fossil, with 2% each. Despite this, only 14% announced their intention to purchase it in the near future.

In addition to “physical” products, Apple has done well in the services it offers, such as Apple to pay. According to the survey, 23% of young people make payments through the platform, and this amount surpasses competitors PayPal and Venmo.

Despite this, the news was not good for the storage system. iCloud: 45% of respondents said they do not use or will use this feature in the next six months. Even taking into account that 41% of respondents use it, the number of “refusals” is higher.

As a result, Harsh Kumar, an analyst at Piper Sandler, expects positive growth from Apple across several of its services, including Appendix keep, Apple Care+, Apple Music, Apple Arcadian, Apple map, Apple TV+, Apple News+, Apple Fitness+, iTunes keep, among others. There are buyers willing to spend money on a brand, and many of them are interested in recurring subscriptions.

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Source: MacMagazine, SemperUpdate.