E-commerce in countries like Chile, Colombia and Peru It is constantly increasing, so it is necessary for users of virtual stores that offer discounts to know whether the advertised offers are real or not.

In this way, an application called Knasta was created that allows users to Find and compare real-time product prices from various online stores.

The platform, which is available to users in Chile, Colombia and Peru, was created with the aim of helping to generate trust in online purchases, said Aldo Ojeda, the company’s business developer.

With almost 8 million users in Latin America, the Knasta application and its website “hunt” offer the Internet and also offer users the opportunity to see the historical evolution of the price of more than 16 million products published in stores about retail sales. In this way, yesAnd you can confirm each price increase or decrease.

In addition, users will be able to select products of interest and receive email notifications indicating when their price has been reduced.

“Knasta aims to promote e-commerce and strengthen its value chain through people’s trust, democratization and access to price information so that millions of consumers have the freedom to decide when and where to buy,” he assured. Ojeda.

How the app works

The platform uses artificial intelligence (AI) that mimics the behavior of shoppers. AI is responsible for searching and grouping the offers available in different stores in the desired country and presents it in a simple way so that customers can decide when to shop to find the best price.

This feature is useful in virtual events like Cyber ​​Monday or Cyber ​​Monday, Black Friday, or special occasions like Christmas or Valentine’s Day, where virtual stores offer big discounts and customers are looking for prices that match them. Financial situation.

E-commerce in Chile, Colombia and Peru

Online sales in Colombia are on the rise, with $12.2 billion in sales in the first quarter of 2022 in the country, a 47% increase over the same period in 2021, according to a report from the Chamber of Commerce in Colombia. of Electronic Commerce (CCCE).

On the other hand, St In Chile, the Santiago Chamber of Commerce (CCS) has estimated that e-commerce in that country will grow by 5% by the end of 2022.And the BlackSip report expects an 11% increase in the number of users to reach 13 million buyers in 2025.

In the case of Peru, Diego Conroy, The CEO of Niubiz believes that e-commerce in 2022 will maintain the growing trend that was observed in 2021, where growth of more than 55% was recorded.. “We expect our growth rate to remain around 24% or 25% in the number of transactions,” he said.

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